Can Android Really Compete with Iphone?
The advent of Google’s Android OS was a massive shock to Apple, and to the business world as a whole, turning what had been a previously friendly business relationship into an ongoing battle for smartphone domination. I-phone already had the customer base, and was initially ahead on the technological front too, but Google’s operating system has since caught up, and now the choice is more arbitrary than ever.
With this in mind, it seems that marketing will be the deciding factor in whole wins this competition. The hearts and mind of consumers have been taken again and again by Apple’s simple, clear marketing, as well as a generally ‘friendly’ image that puts them up on a pedestal. But Google is another of the ‘friendly’ companies, with dominance over the search engine market, and a massive base of trusting users.
At the end of last year it was clear that Android’s OS had made a massive climb in popularity, and overtaken Apple’s iOS. On the face of it this may seem surprising, but given that Apple wasn’t really doing anything with its own operating system over the last six months of the year, and that Google were promoting Android like crazy, it might not be that much of a shock after all. If anything it’s exactly what should be happening at this stage, and doesn’t mark Apple’s defeat.
The spike in the graph may be just that, and it’s certainly true that the two companies are keeping things fairly level right now. An interesting aspect is whether Apple will really go all out to dominate in this field – they’re a relatively small company, despite their enviable profits and worldwide acclaim, so it might make more sense for them to accept a good slice of the smartphone market without committing all its resources into remaining at the very top. .
This next year will probably decide once and for all which smartphone OS will gain top position, but it probably won’t be a clean race, by any means. There’s already plenty of back-and-forth between the two businesses as it is, and as things get more competitive this will only get more interesting for the public. And the end result will be, hopefully, a better standard of service for customers, whichever company they’re affiliated with.
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