3 Deadly Link Building Hiccups
It’s well known that building links is a very important way to rank highly in the search engines. However, there is a right and wrong way to build links and if you don’t do it right, your website rank will suffer. Many internet marketing newbies go link crazy without having a real plan, and after exerting a great deal of effort they realize that they were doing it all wrong. Link building can give you an advantage over your competition, but if you want long lasting results, you have to do it ethically and using time-tested strategies. If you are just starting out as an internet marketer, you should take the time to learn good link building techniques, as well as avoiding the mistakes frequently made with this practice. Study the following typical link building mistakes that you should avoid.
Some sites cannot be scanned by the search engines so it serves you no purpose in including them in your backlink strategy.
A link might be perfect in every way, right from the anchor text to the “do-follow” tag, but still be worthless. How? If your link is placed on dynamic pages or other pages that are not being indexed by Google (due to the robot.txt file) then it will be of no use. That’s why it makes sense to place your links on pages that are easily accessible for the search engine bots.
Buying links worked well in the past but not anymore. High Pagerank backlinks can put you ahead of the competition. A legitimate high PageRank backlink can be hard to come across and some must be bought at prices that many of us can’t justify paying the price for because it won’t turn out to be profitable for our business. For one, they are a bad financial investment. The main reason people pay for them is that they think that they actually work. The thing is that Google has identified this “strategy” as another way to game the search engines so your “success” doesn’t last long. The only solution is to build natural links over the long-term.
Always try to get links from websites that are one way, highly relevant, and that have a high pagerank. If you do this right, your site will become a powerhouse on the first page for some very competitive keywords, and you know what that can mean. This is the only long-term solution that is available when it comes to link building. You should try to get the most out of your hard work and time, and the best way to do that is to be ethical. Don’t take the “easy” way out and spam or use unethical tactics because most of them don’t stand a chance against the search engines of today. Keep it ethical and only deal with quality and relevant links.
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