Search engine marketing And Marketing
In the present net-savvy world it has become typical for any business to have a site which they use mostly for promoting their products and services. With the advent of search engines like yahoo it has become even easier for the customers to search for the stuff online. For a website to achieve success its link should land in the first three pages which the search engine brings and the rank of the page ought to be high which means many visitors come to the site. This can certainly be achieved by applying internet search engine optimization or popularly known as Search engine marketing. This really is an advertising tactic which increases the high quality and amount of traffic flow to a particular internet site via search engines.
Seo not only affects the internet search engine results, but also image search, video search and industry distinct vertical search engines. It determines how a search algorithm functions and searches what is popular with individuals. When a website link is submitted to an internet search engine, a spider crawls through a page to gather links which lead to other pages and stores those pages on the server of the search engine. The information collected from these pages is sent to the indexer, whose job is to extract information from those pages like the keywords and their weights, the position of the page and other links that are stored for the spider to crawl in future.
Inside the beginning, the internet search engine optimizer algorithms were dependant on the keywords, Meta tags, and index files provided by the Webmaster. Meta tags provided information about a particular page, but using them for indexing the pages didn’t prove to achieve success as some Webmasters added irrelevant Meta tags to increase the number of hits and earn large ad revenue. They even changed the HTML of the website pages to accomplish a good rank for the page. But this was a case of abuse as it fetched irrelevant pages.
Search engines then began utilizing complex ranking criteria, which were difficult for the webmasters to manipulate so as to offer web surfers with genuine results. The rank of the web page was calculated mathematically by functions using strength and quantity of the inbound links. The higher the rank of the page the a lot more chances it had to be viewed by a person. Later algorithms were developed which considered various other on-page factors such as rank and off-page factors such as hyperlink. Since the webmasters couldn’t manipulate the page rank, they began exchanging, selling and buying links, which lead to link spamming and even creation of numerous sites dedicated for this purpose.
Algorithms became far more complex by every passing day and top search engines kept their algorithms a secret. As the cost of Search engine marketing increased, advertisers were roped in to pay for it, which finally resulted in high top quality webpages. Although investing in Search engine optimization is very fruitful, but at exactly the same time is risky because with out any prior notice the algorithms being used are bound to change and the search engine will stop directing visitors to the page. Many consultants are available in the market that offers Search engine marketing services. They manipulate the HTML source code of the web site like menus, shopping carts and sometimes even the content of the website to draw much more traffic. Search engines like Yahoo has algorithms that extract pages not according to the page rank but according to the price per click or set fee, that is if an advertiser desires that the page containing his ad be displayed, he is likely to pay money for it. This is a point of controversy, as only the big businesses am goin to be able to increase the number of hits of their page but not the small venture who could be having a better top quality page.
Google Ad Words explores ads which have words typed inside the search box by the surfer. The Million Dollar Homepage started the concept of Pixel advertising, which happens to be a graphical sort of marketing. Depending on the pixels, the space is sold to the advertiser. Keyword marketing involves advertisers who buy URLs of a site and place their ads at that location. Thus Seo is a market in its own which happens to be yielding great results for businesses on Online.
The author at present runs a NYC SEO Firm.
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