Critical Aspects To Get Your Service Pricing Right
There is a whole new set of dynamics taking part when you are marketing your service. Of course it all depends on your service, but many are the kind that involves providing a quote to the potential customer. Yet for a lot of service providers, there are usually nagging doubts on numerous fronts. If you get the gig, then you may be inclined to challenge yourself. It is natural to wonder what would have happened if your fee was higher. Could you have gotten additional and would it have been worth it? Very often unexpected tasks occur which almost always produce more work; sometimes it seems to be unavoidable. So let’s take a peek at this critical area of your service business.
All right, this particular model is all about performing some kind of service for your customers. But there is a critical distinction going on that we would like to point out. The thing to always keep uppermost in mind are the range of benefits that your service specifically makes available to your clients. There is a huge distinction that really is glaring if you can see it. You will see that people place a higher value on benefits they receive. When a person thinks of a service provider, or receiving a service, there’s a tremendously general feeling attached to it. We all get services of one kind every day, and once again no special feelings about it. You want to position your self through you marketing as not merely a service provider but rather as a specialist who confers benefits to businesses.
Let me ask… are you really conscious of your true value; how much your benefits are worth? This procedure is really not about guessing, but you need to take a number of factors into account. It is nothing at all new or shocking that people tend to under-appreciate what they have to offer and the value of it. But on the other hand you should not swing to the extreme opposite direction. Do understand that if you lack experience, then that should rightly affect what you can reasonably charge. If you are not really sure, then we suggest you perform some good research. Look at your competitors and simply see what the range of fees are. Of course that will provide you with a real world idea of what people are charging.
Beware falling for the trick of being willing to drop your fees when someone suggests it – no fiddling around with your fees. That is where people will want to have advantage of you as much as possible. If you have your fees clearly displayed on your site, they will continue to do it as if they totally dismissed it. The reason you should not engage in this destructive behavior is because it creates a perception that you don’t value your work or yourself. The moment you do that, then it is downhill from that point on – and that is the truth; people will proceed to try and take advantage of you.
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