2010 Fourth suspect grain and oil products the food industry fully upgraded battle 3
"Local grain and oil companies, especially large state-owned enterprises have the strength to actively create food 'whole chain' in order to effectively fight against foreign brands." Charles and Rural Development Institute, Academy of Social Sciences researcher reminded.
Heavily invested 4 billion yuan to build grain base in north China's largest acquisition of Mengniu shares, launched its own juice brands, Recently years, COFCO has been dedicated to create their own "whole industrial chain." Another domestic grain and oil giant China National Grain Rice Industry Co., Ltd. Sanhe officially put into operation in July last year, in September, began in Dongguan, China Grain Reserves to build a large pressing plant, crushing capacity up to 1 million tons per year, these actions by the industry that is in stored grain from China's "big barn" to "Great food business" substantial transformation beginning.
Experts believe that foreign grain and oil giant spell end products has been fully upgraded to full competition in the industry chain of grain and oil wars, the trend of deep integration of industrial chain will become more apparent in 2010.
Wandering up and not milk up in between
The past two years, milk industry, there are two key words, one is safe, the other is the price. Sensitive and livelihood of two words, in any case can not cross.
Adults can because prices and security concerns do not drink milk, but the child never can. Infant formula was a mainstay of the industry has also become a focus of attention lies together. 2010, in addition to milk safety issues, the most gripping is people: milk price in the end you still up? After all, for the average family, the children's milk money owed each month is document no small expenditure.
Although only Nestle, light and other companies to make a price adjustment, but there are two trends worth noting: First, many manufacturers began to create a second tier introduced the new concept of ultra high-end products; second, originally occupied a larger market share began to drop foreign milk powder brands posture, the capture mid-market.
Wang Ding cotton in the dairy industry expert opinion, prior to May of this year, milk prices should not rise, only that new research and development, with a high-tech, health care function of the characteristics of relatively high prices of new products will appear in the pose. And indeed, the concept of ultra-high-end milk powder has emerged, after experiencing the melamine incident, became frightened a lot of consumers are also the only high from the fans of.
Investment adviser in the food industry, Chen Chen, chief researcher seems to a price of 200 900 grams of milk powder, for example, costs no more than 80 yuan, if it is imported, then there may be some tariffs, but are In less than 100, some low-end products at lower costs. Although milk fat profit margins, but such a big price hikes earlier Nestle and other brands will certainly follow up, does not rule out the collective prices of domestic brands. First import brand in the market a strong position, and second, the international milk prices is a fact. Although the prices per ton in 2008 is even lower when the highest price a million.
And interesting is a recent Fenghuang Wang of Beijing, Hebei, and Shandong's consumer survey, 67.3% of consumers still do not trust the safety of dairy products.
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