Interactive Kiosk For Laser Targeted Promotions
Interactive kiosk
An engaging kiosk is practically nothing new to dynamic signage, moreover this hardware has been little used to target consumers directly, now they can.
A touchscreen kiosk is very different from an LCD advertising screen, in the proven fact that content can be fed over the internet for updates and to promote new content and material, where as an LCD advertising monitor has to have the content added manually to the internal memory card media player (the touch screen kiosk has a built in hard drive that can possibly be hard wired into a data network or connected to a wireless network.
Various kinds of touchscreen kiosks.
These are primarily found on floors and the display screen can either be in portrait or landscape orientation, this really does depend upon the use.
How can these kiosks help businesses?
These will enable firms to target their items and find out precisely what your clients are looking for in real-time, permitting you to change product or review investment, permitting any business owner or manager to maximise the revenue, it is just like reading your customers mind.
How do these kioks work?
A male consumer enters a gents clothing store looking for a designer suit for a specific occasion.
He goes to the interactive kiosk and sees snap shots on the main lcd monitor of several clothing ranges from sports wear, formal wear to night wear, he touches the icon on the monitor for formal wear.
The next screen lists the manufacturers including the designer range of suits, the shopper chooses the designer he is thinking about and then he is taken to the current seasons suits, at this point if the man is looking for one of last years suits, he can opt for an icon that shows last years suits if the one he is after is there he can use the touch screen to register his request for the shop to source one of the out of date suits. Then when the suit is in store, the customer gets a message from the retailer telling him that the suit is in stock.
A female shopper goes shopping for a particular wedding outfit, she enters the shoe store (as she has presently found “that dress”) and now needs to match the designer dress up with some extraordinary shoes.
She walks to the kiosk and touches the image that shows flat shoes, high heels and leisure shoes, she selects the high heel footwear icon, the next screen shows the colours available, she touches the purple colour and is then in a page that asks shoe size, she selects size 6 and then all the shoes in the stock and available to the store are offered to the customer under 2 headings, the first is in stock and the second heading is “short lead time”.
Due to the store using scanners to scan the bar codes on the shoe boxes, they right away know what stock they have in precisely the colours and sizes, so if the buyer picks the short lead time item she can see on the screen how long it will take to get the shoes in-store.
A digital signage kiosk allows companies and business owners to maximise staff time and use them to their best and that is to take money, let the touchscreen kiosk engage with the customer, build the buyer loyalty and most importantly let the customer think they are in charge.
Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer interactive kiosk as well as their range of LCD enclosure.
Processing your request, Please wait....
