The Internet Access Company
Before the new company makes any plan, it has to critically examine the external environment in terms of the potential obstacles that can bar it from its success together with the opportunities available that can enable it to accelerate towards success. On the market, there exists competitors some of them are already established and can possibly offer tough competition. On the other hand, despite the existence of the competitors on the market, there can still be opportunities for the new company to penetrate in the market.
The internet access company should be keen about the major companies in the industry. In this case, the leading company on the market is Google. This company is quite ambitious and still showing a potential for growth and currently holds almost seventy percent of all web searches (Randall, 2009). This company makes huge profits and has much talent at its disposal.
Google is so much ambitious and that it is in the process of achieving its objective of dominating on the web market just the same way Microsoft was on the PC. A few years ago, this company diversified its operations and came with new businesses and advanced in them. These businesses included Book search and Google earth and also bought YouTube.
Planning
In the company’s planning process, the company should consider coming up with new technologies that can enable it stay in business and even in the long run become a market leader. The company should identify the current customer demands and come up with better plans to satisfy these demands. It can do this by being a fast mover in implementing such exciting plans as the ones Google intends to put in place as seeking to create more internet services for mobile phones and other devices.
Mobile technology is overtaking personal computers and this enables a company to facilitate advertising online more efficiently (Anonymous, 2008). This spectrum will provide internet access to more people thus achieving a larger market. Currently, for instance less than ten percent of the America’s white spaces are under utilization.
The company may work in partnership with other companies and spend some reasonable amount of money on this spectrum that will be there for whatever lawful device. The bids made should exceed the threshold that would have been set to activate the open access rules on this particular spectrum. The company should seek the rules to encourage the utilization of latest wireless devices.
Organizing
Organizing can be looked at as the activities to bring together all the resources in a way which is efficient and effective in a high degree. Since organizing consist a wide range of activities, it is regarded as one of the major functions of management.
Having come with a plan, the company should carry out organizing to set up web applications to facilitate easy sharing of information among many people and enable things to be done in a better way. The company should set up appropriate structures to ensure the information is securely stored online.
The company should come with several structures in form departments to take charge the various activities within the company effectively. The responsibility of the manager at this level should ensure there is proper coordination among the company’s activities.
Leadership
The manager should have a vision and this is quite essential. The vision is what gives the direction of where the company wants to go. A plan without vision is a void plan (Susan, 2009). A good leader sets plans and directs which course the plans have to take. Having good leadership provides better organization in realizing the plan.
The new manager will have to share his or her vision with the heads of the constituent departments of the company in order for things to run smoothly. The leader has to always take charge of all the activities within the company. He or she ensures that all the laid down plans are well organized and implemented.
The new manager as a leader should always be on the look out to identify new opportunities and strengths and weaknesses of the competitors on the market. Being a good leader, the manager should know, calls for a deliberate commitment and constant effort to build up his or leadership skills.
Controlling
Controlling as a function of management refers to the comparison carried out between the actual performance and the planned one. The manager should have some machinery that he or she has to employ to determine whether there are any deviations.
In the case where there are deviations, the reasons for these deviations should be established and the corrective measures to be taken within the appropriate time. Efforts should be made to ensure that such deviations do not occur once again in the future.
This function of management is not the last one in the process of management but keeps on recurring. Whenever the deviations occur in the key areas, corrective measures have to be taken with a lot of urgency since these areas can affect the whole organization even to the point of its collapse (Apoorva in Management, 2009).
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