3D video processing market leading FPGA ASIC met the standard bottleneck-FPGA, 3D video, ASIC-electronic
In the film "Avatar", when Neytiri save the earth when the state's JakeSully, JakeSully an affectionate "Iseeyou" to promote the story to climax, along lines sentence was handed down it widely. JakeSully and Neytiri good wishes and the world a common goal of making the earth and each other to see the inextricable link between the Navy, while the audience through the advanced 3D video processing technology and 3D movie viewing to a realistic effect feel the shock caused by the film.
FPGA market leading 3D video processing
"Avatar" 3D movie Reying, triggering an unprecedented 3D boom. Not only 3D film on the attack, 3D TV Have really had a fire, held in recent CES (Consumer Electronic Show) show, the major TV makers including Sony, Samsung, Panasonic have launched their 3D TV and so on, making it the largest CES one of the highlights. Regardless of the film, television or other 3D products, in fact, can not do without a key technology??? 3D video processing, now play a leading role in this regard while a FPGA (field programmable gate array) technology.
3D industry just beginning to develop as in the standard and so is not perfect camera equipment and terminal products in the video are not very mature on the AS IC (Exclusive Chip ) Solutions, the FPGA has become the first choice for product designers. It is reported that, FPGA vendors Xilinx and Altera are two in a positive and 3D products manufacturer Cooperation And benefit from the market. Xilinx Asia Pacific Director of Marketing and applications Loess told reporters early in the current 3D market, Semiconductor Suppliers into 3D video solutions mostly not deep, and some even hold a wait and see attitude, their skills during the transition period is the time FPGA. In the commonly used 2D video processing DSP (digital signal processor) is also difficult to meet the complex needs of 3D, while the FPGA in 3D applications have many advantages. Another maker Altera FPGA application communications and broadcasting services, senior technical marketing manager, said D'Souza heart, the traditional DSP processor architecture is not only able to complete complex real-time video processing capabilities, can be used in consumer products, but in the broadcasting equipment area is not powerful enough, but the latest FPGA program built-in hard-core DSP and memory modules, efficiency and flexibility is much better than the DSP device.
Reporter 3D vendors interviewed also confirmed this view. Net charge of three-dimensional time of Shenzhen Technology Co., Ltd. launched a 3D video camera, digital photo frames and other products. Deputy General Manager Xiadeng Hai told reporters, as the market and the standard uncertainty of the current 3D video processing, multi-use FPGA to implement, it is focused on applications in image acquisition and 3D on 2D transfer. They currently use FPGA to complete the three-dimensional image acquisition, synchronization, synthesis and display. "FPGA has the advantage of a full hardware processing, the low speed limit requirements, external easy." He said.
ASIC processor bottlenecks encountered Standard Based on past experience, in some consumer markets, FPGA design though with greater flexibility, but when the market after the mass start, FPGA dominance is often because they do not have the cost advantage is gradually being replaced by ASIC. It is learned that "Avatar" and bring 3D movies, 3D industry is likely to quickly start the process of product production scale will be speed. China's three-dimensional video (3D) Industry Alliance, the Secretary-General told reporters Bin Tang, 3D movies hot consumer electronics will drive the entire 3D great development of the industry in 2010 was called "3D TV Era", this year there will be Many international companies will own the 3D TV market. The 3D notebooks, projectors, camcorders, cameras, digital photo frame products will subsequently develop. Therefore, 3D video processing ASIC is also worthy of concern to the industry progress.
According to Xia Denghai expected this year, the 3D processing chips used in television will be a large number of listed, is now actively developing a Samsung and other companies, is expected to occur in the year in TV products. Reporter noted that Trident Microsystems Inc. has introduced a 3D TV video co-processor, its television business JosKlippert Marketing Manager, told reporters that the chip can handle 3D frame sequence (in a variety of input formats), use the shall not require the device and used for 3D FPGA, which reduces the overall cost of 3D Systems.
Although the future will be ASIC's competition, but the FPGA companies on the 3D video processing market are still very optimistic view. D'Souza mind that although the market in consumer products when the standard finally complete, due to cost reasons ASIC or ASSP (application specific standard chip) or will replace the FPGA, but in the field of professional broadcast equipment, will remain the FPGA's. 3D high-end price is the one of the key issues can not be universal, in this sense, FPGA can provide ongoing cost reduction program will be the key to its vitality.
In cost reduction, the Xia Denghai also proposed another view, he maintains that 3D stereo processing chip and the compression chip, CPU, etc. form a SoC (System on Chip), would be effective ways to reduce costs.
However, both the ASIC or SoC program, there must be a premise that standards must be clear, in the absence of industry standards related to the time, FPGA, no doubt, will be used by most manufacturers.
3D Blue Ocean market as FPGA vendors
3D relevant market at an early stage of development, their skills is the FPGA timing.
3D video processing performance on-chip hardware requirements higher, so the design of FPGA in the system's role has also changed.
3D video in particular, 3D television is one hot topic, but in the current 3D market, early stage of development, as chip suppliers should carefully assess the market risk, so either standard products or customized solutions are now the choice of very limited, so that this piece of blue ocean in the FPGA to market themselves to the full. In this wave of 3D fashion, the Xilinx have taken advantage of occupying a favorable position. Video processing is divided into video codec and target information identifying two broad categories. Among various codec algorithms, in particular, video processing algorithms on the performance requirements far beyond the capabilities of traditional DSP processor.
3D video technology to double the number of cameras, and then promote the video data bandwidth has doubled. Hardware manufacturers need to be flexible to support 10G-SDI, 12G-SDI and DisplayPort and other new and different. FPGA to offer ultra high-end processing 2k × 4k and 8k × 16k standard video required density, slow performance and high memory
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