2010 good for Skoda
2010 was a highly successful year for Skoda, a record 41,240 new Skoda’s were registered last year, representing a 10.5% increase on 2009’s figures. The continued success of the Czech brand was marked by an increase in its market share to 2%.
Skoda’s best selling model in the UK was the Octavia, with 17,000 models registered, followed by the Skoda Fabia which 15,000 models sold, the Skoda Superb had 3,411 vehicles registered which is an increase of 29% on 2009, 4,357 Skoda Yeti models were registered, and 1,667 Skoda Roomster vehicles were sold.
Globally, Skoda Auto achieved its best ever annual sale results in 2010 with 762,600 vehicles sold, which is an increase of 11.5% on 2009’s 684,200, breaking the threshold of three quarters of a million vehicles sold for the first time in the company’s history.
Robert Hazelwood, Skoda UK Director said, “Skoda continues to go from strength to strength in the UK. Demand for all products in our five model line-up surged in the past twelve months. Customers recognise that Skoda is a brand that delivers great quality cars at outstanding value for money, delivered and serviced by retailers who take excellent care of their customers, as evidenced by our consistently strong performance in the J D Power Survey, in which we finished in the top ten cars manufacturers for the seventeenth consecutive year.”
Skoda has recently announced that it will be expanding further into the Scottish market, with two more dealerships being acquired. A New Skoda Kings Lynn dealership has told us of the success it has seen with Skoda and in particular with the new Fabia.
Robert Hazelwood is very proud of what Skoda has achieved to date and he said, “We have also recently been awarded the Which? Best Car Manufacturer 2010 title, which is another great recognition of what the brand stands for – excellence in engineering, outstanding value for money and excellent customer service. Award-winning cars like the Superb Estate, Yeti, Octavia, and Fabia have helped us to attract more customers than ever before.”
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