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People who are offering coaching services have now the option to promote what they offer in the online arena. Compare to traditional marketing techniques, this one is far more effective as this will allow you to reach out to wider market without spending too much dollars on your advertising cost. I suggest that you create awareness by writing quality articles. Through this, you’ll be able to showcase your expertise in your niche and you’ll be able to drive targeted traffic to your website without shelling out a single dime.

Below are 5 important article writing tips that online coaches should always keep in mind:

1. Conduct surveys. First thing that you need to do is to get the pulse of your target audience. What kind of information are they looking for? Go to forums that are related to your coaching programs and identify the common issues that your potential buyers usually discuss. You can also get great topics ideas by doing keyword research. As much as possible, talk about those topics that were not yet discussed by other online coaches so you can offer your readers with new information or information that they haven’t heard of before.
2. Use ultra attractive titles. Think of the best titles that you can use for your articles. As you surely want to achieve amazing open rate, I would suggest that you learn how to target the emotional hot buttons of your readers when writing your headlines. Learn how to excite them or how to pique their curiosity. Based on experience, these are the best things that you can do to ensure that your target audience will choose your articles when they show up with other articles on relevant listings.
3. Help your readers. Instead of giving these people general information, I suggest that you offer them something that is useful to their careers or lives. For example, you can provide them the answers to their questions or you can offer them with easy-to-follow guides to empower them to do things on their own.  It’s also a good idea to offer them with tips and techniques or solutions to the things that they’re going through. If you’re able to help these people, I can assure you that they will not soon forget about you.
4. Use their language. It’s very important to make your readers feel that you’re just one of them. So, use their language when writing your articles. Use the terms and tone that they would normally use when they’re having casual conversation with their friends. Avoid using highly technical terms that only few people can understand. Remember, if your readers find your articles confusing or too difficult to understand, they will not read them until the end. You don’t want that to happen, right?
5. Spill the beans. Prove to your readers that you’re an expert in your niche and that you have the capability to coach them to reach their goals. You can do this by sharing in-depth, expert information each time you write an article.

Do you want to learn more about article marketing? If so, click here:  Article Marketing for List Building

Also – do you want to read more articles? If so, go here:  Article Marketing Secrets