Article Marketing Done the Right Way
For people looking to get started with an online business, article marketing is a great way to start seeing success. We do recommend that you publish to your own site, first, and once indexed you can submit your content to article directories. When you begin seeing some profits, then another alternative is to explore paid-for methods of traffic generation. This article will go a little deeper and share some article marketing concepts that you will like.
It will help you to remember that your articles need to be instruments of teaching as opposed to selling vehicles. One of the most powerful skills you can have as an article marketer is knowing how to presell with the written word. Hopefully you already realize that you should never come across as if you are trying to sell something. Basically what you are doing with your articles is making an objective presentation on whatever topic, and then hopefully the reader will click through to your site for more information. Another highly effective preselling approach is with the product review article. You can find more detailed information about writing review articles, but you should strive to include both the positive and negative points in your review. Regardless of the type of article you write, the bottom line is that it must offer the highest quality of content you can write.
When people first start reading your article, you cannot afford to bore or confuse them. If someone is interested in your article, they will do a quick scan of the beginning and see if it grabs them. Be sure to have a solid summary in place because some percentage of people do base a decision on it. You know what a summary is, and it needs to make an impact, but that does not mean it has to be over-hyped. Put a little bit of teaser copy in the summary and allude to something they must know about.
Always let people know early in your article about what they can expect to find out. Those are just a few key items that can help your article marketing get off to a solid start.
One thing that some marketers do with positive results is to turn articles into a PDF, and then they can just give it away or post it in directories for free. There are so many things you can do using this method, and some people just use those that go together well. The best thing that can happen is if your ebook really gets spread in a viral fashion. Of course you do want to include links to your own website or squeeze page so you can build an optin list. Let’s not forget that this can serve as another excellent marketing resource for your own affiliates, as well.
Article marketing is still effective, today, after all the years it has been done. It all depends on what you are doing as to how you write your articles and the degree of quality you put into them. If you think you are not a good writer, then the best thing you can do is keep writing so you will improve over time.
Learn more about Bill Arnoldi of FireBall Information Technologies – Fireball Tech Computer Repair Tucson and Core Business Strategies Online Marketing, an marketing and e-commerce professional with over 18 years of experience in system design, networking and Search Engine Optimization including SEO, SEM, WSO
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