Search Engine optimization and Search Engine Placement
As soon as search engines and websites began to work hand in hand, there have been Webmasters and search engine optimization specialists that have used methods to obtain high search engine placements. In the very early days this was relatively simple, such as stuffing websites with hidden keywords and text. However search engines became more complex and they caught on to these tactics. Therefore the ranking techniques had to develop into more sophisticated methods.
This is where major search engines like Google, Yahoo and Bing began to look at customer satisfaction in order to establish where a website should be ranked in the results pages.
In short, for a website to rank high on search engines it must give the surfer, search or customer exactly what they are looking for. Therefore well written, informative and accurate content is an absolute must on a website. For example if someone types into a search engine a phrase like ‘how does a computer work’ then a search engine will return a list of websites that give a thorough and detailed explanation to this question. If your website cannot answer a search query, then no amount of sneaky search engine optimization tricks will get it ranked highly in the results pages.
You may also have heard of backlinking. This is one of the next steps you should think about once you have good quality, relevant information site. Basically backlinking is the method of creating links to your site and various other sites. Imagine if you own a website that sells computer monitors, it would be very beneficial if you had links to your site from many other computer related websites.
In the eyes of the search engines this makes your website look very popular, as a link is almost like a recommendation. The more backlinks / recommendations you have floating around the Internet, the higher your website will be placed in the search engines.
Obviously this is a very short and simple explanation of the backlinking search engine optimization technique, but a little more research will help you understand this thoroughly.
To discover more of these methods, visit this website – SEO Staffordshire
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