Down through the days of machine Bosideng greatly increased sales 86% year on year – Bosideng, down jacket – Clothing industry
Sudden cool weather, snow, not only hinders people's travel, leaving the consumer-related retail businesses mixed.
"By day" to eat Down Enterprises in a profit of this round of cold weather pours months, and those who "the cold fire" has appeared in restaurants Sell Amount of decline; Similarly, the snow so that people are more willing to stay home heating, while reducing the chance to go shopping, it does manage online shopping in the winter "in" a "cooling economy" products sales by 3 percent to 5 percent … …
Cool weather swept through northern China's strong Bosideng Down boss brought a big moneymaker.
Bosideng side yesterday introduced a three-week period in sales of nearly 7 billion yuan, greatly increased 86%; after exposure to "warm winter" plagued Bosideng make a determined effort to begin production Jacket Products and other non-Down.
Beijing in November 2009 ushered in the first snow on this year, after the New Year, Beijing, Tianjin and other places also lowered ferocious snowstorm, cold wave continued incoming sales provided an opportunity for the down jacket. Data provided by Bosideng, 2009 November 2 to 22 in three weeks, down jacket sales 6.9717 million, compared with about 86% significant increase over the same period last year. High Dekang Bosideng chairman, said: "This winter, the ideal of all retail sales were recorded, distributors and hence second round of orders earlier than usual. Although the cold weather came earlier than usual, but the Group has been effective orders Management And manufacturing strategy, even in the face sudden winter, still able to ensure quality and quantity of production, and to meet the rapidly increasing market demand, which boosted the overall sales Bosideng. "
Under the jurisdiction of Changshu, Suzhou is the largest production base of down coats, Suzhou City Federation of Industry yesterday released a message that appeared across the country since early 2010, Strong cool snowy weather, a number of northern cities began to advance Blizzard, the depth of advance sales of a sudden the fire coming to Down up, on the other hand Down With the raw materials market, the earlier arrival of the peak season, there supply, leading to the urgent Down Production emergency; plus Down a few years ago a large number of blind expansion of production enterprises, faced a large backlog of warm winter inventory, manufacturers are not producing heavy volume early in the face of soaring demand, down jacket or even out of stock.
Because of the weather, "dipping" of Bosideng have a big headache because of the weather. Warm winter of 2006 and winter of 2007 delayed to include Bosideng Changshu down jacket manufacturers, including high inventory, a number of large enterprises to deal with stock price war, dragging down Bosideng Group revenues in fiscal year 2007/2008 compared with 2006 / 2007 fiscal year fell 6.27%, only 5.279 billion yuan. In order to get rid of excessive dependence on the weather, Bosideng down at the jacket and other non-Four Seasons Clothing Products began to make efforts, in September 2009, Bosideng to the acquisition cost of 88 million yuan Women Brand, "Johnson points Women" is the establishment of seasons one of many product lines.
1 Clothing Profession, told reporters: "apparel business growth can not just count on weather. This year's Blizzard winter weather certainly pulling effect of the sale, but now manufacturers a lot of the apparel market, the product of many, if not high brand awareness, consumer do not necessarily buy your product; another heavy snow, many consumers will stay home, to reduce the frequency of shopping, these effects also need to note. "
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