Article Marketing – How to Use it to Promote Your Small Business Part 2
Below are other equally important steps to take to promote your small business using article marketing.
- Learn the ropes of SEO writing. You would want your readers to easily find your articles online. You would want your articles to show up on the first or second page of relevant listings. This will only happen if you make your articles search engine-friendly. There are several SEO writing techniques that you need to learn and apply when tapping on your keyboard. These include the use of keywords, following keyword density, the use of latent semantic indexing technique, proper keyword placement, etc.
- Know the do’s and don’ts of article directories. Article directories or article marketing sites are the best places to publish your articles. However, keep in mind that publishers have their own set of requirements that you need to follow to ensure that your articles will not be rejected. They will accept your articles as long as they are 100% unique, properly optimized, informative, and well-written. Some of their major no-no’s are the following; keyword abuse, putting blatant ads or inappropriate content on your article body, etc.
- Keep it short and simple. Here’s a secret that you need to know; online users simply hate lengthy articles especially those that are impossible to understand. So, write simply and keep your articles short but tight. Ideally, they should contain no more than 600 words and they must be written using simple terms.
- Write more articles. Make more time for your article marketing campaign to reap great results sooner than later. Make it a point to produce at least 3-5 high quality articles per day; more if you want to get ahead of your competitors fast. It will help if you always pick those topics that you can write even without doing extensive research and if you spend more time tapping on your keyboard.
- Create a need for your product and services. Keep in mind that the reason why you’re doing article marketing is to product/service promote awareness and later on, to make decent sales. It will help if you write using your persuasion skills. Find ways on how you can talk about your products and persuade people to buy from your without doing blatant ads. It’s important that you make your readers realize that they need what you offer so they won’t think twice about buying what you sell.
- Distribute your articles in the World Wide Web. After proofreading your articles and after making sure that they’re at least close to perfection, promote them in the online arena. Start by submitting them to popular article marketing sites like ezinearticles and goarticles. Once your articles were accepted and published, continue by promoting them through your website and blog. Give them more exposure by marketing them using social networking sites and forums that are related to your line of business. The more websites you use, the better your chances of getting your target audience in finding your articles.
Do you want to learn more about article marketing? If so, click here: Article Writing Tips
Also – do you want to read more articles? If so, go here: Article Marketing Tricks