On the domestic cosmetics market in Russia – Cosmetics – Beauty Salon Industry
Recent years, Russia Cosmetic In the rapidly expanding market. According to [StarayaKrepost] and other authoritative bodies of data, in 2005, Russia's domestic cosmetics sales rose 12.9%, reaching 70 billion U.S. dollars, with sales of only 30 million compared to 2000, sales in just 5 miraculously increased between 2-3 fold. Russia became the world cosmetics market in the emerging markets should not be underestimated. To give those interested in entering the Russian market of cosmetics manufacturers reference, the text will be provided under the authority of data, analysis of the background of the Russian cosmetics market development, current status and future trends.
The past eight years, the oil economy as the main force in the energy, driven by rapid economic growth, Russia's economy has been rapid growth. According to RIA Novosti economic observers, the data provided in the past eight years Russia's GDP grew 70% overall. In such a rapidly developing economy, driven by Russia's per capita income improved significantly. In some major cities bustling commerce (such as Moscow, St. Petersburg) center, the number of newly affluent on the rise. The age structure of these affluent younger age bias, age 45, rich everywhere, these young rich man's open-minded pursuit of the developed capitalist countries affluent luxury living, so their cosmetics, in particular, has a great demand for high-level cosmetics, This directly stimulate the growth of the Russian cosmetics market.
Second, with economic development and social mind, more and more women joining the workforce, of which there are many as the company's management staff. Women, especially the Russian cosmetics market, consumers tend to increase the income of young women, also to the Russian cosmetics market providing a powerful driving force.
These two points, not only to the Russian cosmetics market, the main reason for high growth, but also to Russia's consumers when they buy cosmetics, has the following characteristics: 1) the effectiveness of the product, the price is relatively relaxed requirements; 2) election purchase products, but also pay attention to enjoy the luxury of shopping pleasure and access to professional beauty guide; 3) susceptible to developed countries, especially Europe and the United States popular trends.
Russian women for many years by dry northerly winds and bad weather, the skin is very vulnerable, therefore, improve the skin condition, giving themselves even more beautiful young Russian women became the main motive to buy one of cosmetics. With the improvement of living standards, to middle and low-based Russian-made cosmetics have been difficult to meet the needs of Russian women, therefore, a significant effect by the Russian foreign name-brand cosmetics, women of all ages. Russian women buy cosmetics, the most attention to the effectiveness of the product, as long as the effects of these cosmetics to their satisfaction, she would not worry so much about prices.
A Japanese brand of cosmetics in Russia 2-3 times higher than the price of Japan's market price on sale, but still sought after by Russian women. Importance for the efficacy of the product, the Russian women in the purchase of more advanced cosmetic ago after trying to feel through the effectiveness of the product, if the test results make them satisfied, they will dilute the impact of the price to buy the product. "The same cosmetics, installed in the provision of probation, the sales increased by 20%" of a famous Russian head of department store cosmetics sales says.
Present, Russia's major cosmetics consumer groups is dominated by people in higher income levels. They buy high-level experience as a cosmetic luxury when this process. They not only bring them to enjoy the beauty cosmetics, but also enjoy the staff at the time of purchase to their caring and professional service. Therefore, many high-level consumers with the goal of the senior cosmetics company selling high quality cosmetics and also focus to provide customers with attentive service, and based on customer needs, teach methods for their beauty.
As the contemporary innovation, the Russian people do not reject the culture of advanced capitalist countries, and began to accept the development of international culture and fashion trends, some of the emerging affluent developed countries continued to Europe and the United States in line with the lifestyle. Therefore, the Russian consumers in the beauty and dress up also are vulnerable to the impact of trends developed, purchased mostly cosmetic cosmetics also Europe and the United States, accounting for more than 90%.
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