The Power of Backend Marketing To Boost Your Profits
If you want to see something impressive, then start selling on the backend and you’ll know what we mean. The product that you sell in the frontend is only a means to help you get customers into the sales funnel, so that you can sell them more products that are higher end. Your main aim here as an Internet marketer is to derive the lifetime value of your customer and sell to them over and over again, providing value at each step.
You are using a lot of things with backend marketing, and your marketing machine really does need to be finely tuned. You can even include an additional bonus for your first time customers, but make it really cool and do not announce it in the copy. There is nothing like making a terrific first impression, and you can also start building good credibility, too. For example, if your unannounced bonus was an ebook, then toward the end you can cleverly slide some presell copy for your second product. In short, you’re just inserting a small sales copy or an ad for your backend product, recommending your existing customers to check it out. Of course if you are new to email marketing, then you need to learn how to properly do it. The best way to do this is by effective preselling techniques, and they do work extremely well when you do them right. One thing you have to get right is the ability to understand what your market needs, and when you do then you can send them the right promotions. You want to build a solid reputation for providing high quality products that help them.
If you do not have any other product to promote on the backend, do not despair. This problem can be easily solved by promoting drop shipping products through your backend marketing. Drop shipping companies help you sell products for a commission, and take care of everything else, including the warehousing, stocking, shipping, etc.
The drop ship product you offer on the backend has to make sense with everything else including you niche market. So no matter what your product is, just find a relevant drop ship product. The best part about drop shipping is that you can completely focus on the sales part and not worry about anything else.
You can do quite well with backend selling, and you may be surprised at how much you can make. You’ll have to leverage your current customer base and learn how to sell them more, higher-priced products in the backend. You can hurt your business if you ever offer a bad product that causes refunds or anger. You simply have to do this for yourself if only to prove how valuable and profitable it is.
Know more about Bill Arnoldi of FireBall Information Technologies – Fireball Tech Tucson Computer Repair and Core Business Strategies Search Engine Marketing, an marketing and e-commerce guru with over 18 years of experience in system design, networking and consulting and services for Internet Marketing including SEO, SEM, WSO eConsulting.
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