Fashion mini package to open a new market niche – Packaging, Food Packaging – Printing Industry
Memory, 18 Street, cannabis rough much of a pastry box can only put two in each at least half a catty, well above the large pieces of rock candy, peach, osmanthus, green their names and other ingredients, tastefully . 18 Street, cannabis is the most prominent features of large, listen to local people that there are several kilograms of cannabis, the largest weight. However, cannabis always made me feel "pressure", one can not eat it, throw it a pity. The buy is independent of small Package , Hawthorn, assorted, black sesame, salt and pepper, Nuts … … a snack box, the colors are complete, even has no sugar, old children are welcome.
Replace traditional Cuisines mini package, the effect is pretty good. The author of a turn in the supermarket and found an interesting phenomenon, not only cannabis, and now cakes, candy, honey, cooked meat and even grain, dairy products, wine, etc. Food Have put a small package, and businesses that small package to sell better than large packages.
Put small packages of food, a big advantage is convenience. Away from home, a few pockets of small packages of cooked food, portable, easy storage, but also to enjoy at any time. Especially when traveling out to open a small bag of food, very convenient, especially popular.
Moreover, the small package more in line with today's consumers demand. With the improved quality of life, people are seeking "to eat fresh and healthy" to eat but eat less refined, more emphasis on quality and quality. Small package just to capture changes in consumer demand, to provide consumers a new choice, consumers no longer have to worry about expired food.
Compared with the traditional packaging and small packaging has the advantage of saving. A U.S. wine producers introduced a new portable this year, Tetra Pak wine glass past paper packaging alternative, not only significantly reduce the transportation costs, storage and transport space in the same subject can have more storage and transport up to 33% alcohol.
Today, more and more fierce market competition, but it should be noted that "niche markets" are everywhere, the operator should be good at finding niche markets, develop new business opportunities. In the market Marketing In the growing market niche theory by all the attention. The theory is that, in the modern market, there will always be a blind spot in the market. Small production and management activities should focus on the "Find the market gap" and to commence with the implementation of new product development as a market niche strategy.
How find niche markets? One simple way: that in life, to find defects in existing products or services. Provided to improve the defective product or service, is a niche market. If you have any existing product or service dissatisfaction, why not think of a way to improve this defect? This is not just like you to meet these customer needs? Next, it is necessary to investigate the market in this niche market, how much capacity, which target customers, there is no market prospects and development potential and so on. Of course, this needs to heart.
Respect to cannabis, for example, eat up trouble, save more is the problem. Once eat, throw? Reluctant to eat? Unhealthy. This is what the consumer does not meet the traditional food packaging exists. Not only cannabis, we have to eat the candied fruit, great bread, cooked meat, have defects in the existence of such consumption. It is because the consumer does not meet capture small package emerged, opening up a new market.
Open niche markets, have to do anywhere, anytime can be innovation; have to do is to always maintain a high degree of market sensitivity, when consumer demand changes, product mix, packaging, Design Change accordingly, fast docking of new needs is innovation. This innovative, open new markets faster, results more directly. In my opinion, as long as the methods used in the past did not improve efficiency or to solve real life problems, is an innovation. Such innovations will affect consumers.
Fresh stylish small package, is a valuable innovation, the next shopping, you come to a "small package" to try?
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