3 Tips for Writing Great Subject Lines Effectively
Email marketing is the cornerstone for most successful online businesses but you’ll have to learn a few elements, like writing great subject lines, to really make it work for you. Here are three tips to help you write worthy subject lines for your emails. Give your full attention to details and you will make money .
Believe it or not, the types of words included in the subject line can play a major role in the open rate of your emails. So make sure you’re using exciting and vibrant words in your subject, so that your readers feel positive when they read it. This doesn’t mean that you need to add a ton of hype to your subject line but it doesn’t hurt to invoke powerful words that get results like: easy, unique, guaranteed, and love. When your readers are able to identify with you through your use of these words that bring about strong emotions in them, they’ll be more inclined to open up your email. Even if consciously they aren’t that excited, internally they will feel the pull which will automatically make them click through. The more attention you give to using these types of words in your subject lines, the better performance they’ll receive. However, avoid words like money, free, cash, wealth, etc; not because they aren’t power words but because they may get your email caught up in the spam filters mess, something you don’t want.
2) Two words that you should try using in your subject line are “this” and “here”. These are power words of a different league because they psychologically condition the reader to read the email what’s in it. For example, if I write in my subject line something like, “This Will Change Your Life…” or “Here’s the Secret You’ve Been Looking for…” – what kind of feeling does that bring to you when you read it? Fulfillment! When you can get an emotional response from your readers, the rewards for you are much better. This won’t work however, if the email doesn’t live up to the promise made in the subject line. There’s no substitute for the power of words like this when it comes to the proof you’ll see in your open rate. If you want to make money online, then you must work very smart.
3) Last but not the least; ask a thought provoking question in your subject line, which compels your reader to click through to your email. Most people can’t resist finding the answer once their curiosity has come into the picture. Offer the answer inside your email and see how well it works to use human nature like curiosity for your benefit. This will greatly improve open rates for your campaigns. Make sure your questions that you frame are not close ended, but open ended. You want your readers to feel the need for the answer and help them understand why it’s necessary for them. The best part about this tactic is that you can use it different ways each time and see better results. All in all, the above article helps you to understand how important it is to create a response driven subject line. Even though success of your subject line mostly relies on what is good for you, these tips can help you to use different strategy to get the results that you need. Don’t forget that the more you test various subject lines, the more successful you will be.
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