Foreign air conditioning brand status: gorgeous fade Kulei Cross – Air Conditioning, Foreign – HVAC & R industry
HC HVAC & R Network Air conditioner market in China, foreign brands has always been a rather special group. Not only because of foreign brands have been the pioneer of the Chinese air conditioner market, while the quality has also played a noble role of spokesperson. However, as China's economic development, the domestic market has not only become the world's largest consumer market air-conditioning, more importantly, China has become a global air conditioner manufacturing base. Many foreign brands have been coach at the air-conditioning manufacturer in China, has become the world's largest air conditioner manufacturer.
In the air conditioner market, foreign brands have as a teacher, not only in scale, far behind China's domestic brands, and even the right to speak is also giving away a Chinese brand. What if the advantages of foreign brands would only say that the quality and profitability in the foreign brands still exist certain advantages. Bluntly speaking, foreign brands in the Chinese market survival worrying, or anxiety in the moisture and the creeping forward.
Survival of mixed More well-known global Home Appliances Enterprise, as long as the domestic air industry has been involved in, such as Sharp, cool buildings, etc., basically all have tried the water in the Chinese market, but some brands because of the Chinese market acclimatized, is to be losing, not halfway. Are still active in the Chinese market, foreign brands also nothing more than a dozen, and the scale of not very high.
These really active in the market, foreign brands can be divided into three types: One is the traditional home air-conditioning brand. Large proportion of these brands, including: Panasonic, Mitsubishi Motor , Mitsubishi Heavy Industries, Hitachi, Shenyang Sanyo, Fujitsu, Samsung, LG. These brands enter the Chinese market earlier, some due to policy restrictions at the time, had to take the form of a joint venture with China entering the China market; second category is Central air conditioning Its brands, including Daikin, Orwell, Toshiba, etc., is through the influence of central air conditioning to enter the Chinese market for domestic air conditioning, central air conditioning is the main business units, as both domestic air conditioner market; third category is the brand to the Chinese companies to operate. Including Electrolux, Whirlpool, modern and so on. Whirlpool and Suning exclusive underwriting model to a comprehensive optimization and in-depth Cooperation . Sweden's Electrolux air conditioning series into the States United States starting retail channel, the two sides will combine the characteristics of domestic demand in different regions, increase in high-end air-conditioning R & D investment. Hyundai is the brand commissioned a well-known air-conditioning business Chigo by Pescod responsible for the production and the domestic market Sell .
Foreign brands in the Chinese market share in the larger Panasonic, have always been hovering in the 1 million under the stage. LG also had a history of over a million, but the performance in the Chinese market is far from satisfactory. Mitsubishi Electric has been developing well, especially in the management of quality is more prominent, and the scale of the advance steadily, but the overall scale is not a breakthrough. Most foreign brands are very difficult to exceed 50 million units / year. Have similar domestic scale with Panasonic brand Gree, Midea, Haier, has long been in the domestic share of more than 3 million units / year, or even Gree, Midea has already reached 700 million units / year over the size of the domestic brands scale beyond the foreign brand is an indisputable fact. Some foreign brands in China have been reduced to just a manufacturing base only, the market can barely support overseas.
Only in profits, the foreign brands may be greater than the average profit level of domestic brands is higher. In particular, Mitsubishi Electric, Mitsubishi Heavy Industries, Daikin's margin is far higher than the industry average. This is millions of years of domestic production and marketing brand the envy of foreign brands in particular places. Reason why foreign brands Xiao Rizi flies pretty moist, mainly due to two aspects, one position higher foreign brands, consumer groups is the locked relatively high consumption of that part, bringing high-quality higher premium income. Second, foreign brands in general have not significantly, the participation of large domestic market, the price war. Cheap domestic brands, profitability is not high, largely due to the various brands for market share taken by a price war. The idea has always been due to foreign brands, few take the initiative to participate in extreme price competition, which show relatively high gross margin, but also very difficult to expand market share.
On the whole, foreign investment in the domestic market today, the brand still seems rather awkward position. Speaking foreign brands is the world's leading brands, holds the industry's core technology, the strength of its parent company are stronger global enterprise, and to enter the Chinese market earlier. However, in the Chinese market share and influence far exceeded by domestic brands. Currently, foreign brands concentrated in coastal areas and a second-tier cities in inland provinces and the far edge of penetration of the region and domestic brands. It is in this case, the majority of foreign brands still willing to status quo, or is reluctant to accept this reality.
Hot topics: CIHE & HVAC2010 China (Beijing) International Exhibition topics HVAC
2010 the inaugural "HC buyers group" China Refrigeration Expo debut
Month 315 topics: Capgemini sampling failed radiator
Upcoming Events: 2010 5 28 Day? 29 May 2010 in Guangzhou, China heat pump, solar Fair
Heavenly respect you qualify to vote to take car to Win
I am a professional editor from China Product,
and my work is to promote a free online trade platform.
http://www.himfr.com/ contain a great deal of information about
antistatic bags , everlast heavy bag
welcome to visit!
Processing your request, Please wait....
We are interested to know more details of Commercial & domestic airconditioning brands and details