Interactive Honda Advert
Honda, the Japanese car manufacturer has come up with some entertaining TV adverts; I remember the Accord advert when all the parts go through a dominos type of effect to build an entire car. Honda has done it again, in groundbreaking advertising Honda has created an interactive iPhone app to promote the new Jazz.
The App has the functionality to enable users to ‘play’ with a commercial using a mobile phone, in real time. Honda has used innovative technology in the ad to allow viewers with an Apple iPhone to ‘catch’ animated characters as they appear on screen in Honda’s new TV advert ‘This Unpredictable Life’. The TV version of the app will debut on the 1st of February; it will be the first time screen-hopping technology will be used in a commercial.
The Pixar-style ad follows a character as he dreamily floats through life, collecting experiences and possessions. The story culminates in a Honda Jazz appearing to mould it’s way around the characters, demonstrating the car’s ability to handle all that life has to throw at the modern family.
The free app will give viewers the chance to collect up to seven characters and objects from the TV add. Users can interact with each of the stars of the film, for example, a toy space monkey can be made to dance by singing into the phone.
Martin Moll, Head of Marketing for Honda (UK) said, “It’s no surprise that the Jazz is one of the UK’s most popular superminis. This new ad campaign reflects the experiences of our Jazz customers, showing how its TARDIS-like interior has the versatility and space to cope with almost anything.”
The new Jazz will be available at the local Honda dealer in Kent, it will be interesting to see how much this new add and app help in boosting the Jazz’s and Honda’s brand image.
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