Sports Industry: hovering between tradition and market
Last year, the Chinese delegation at the twenty-eighth Olympic Games in Athens, the total number of second gold medal good results, it can be said, no one doubts the strength of Chinese sports. After the Olympics, a large number of sports stars onto TV screens, a company spokesman, increased advertising activity. However, there also was Olympic diving champion Tian Liang has been off the national team events. Reform of China's football industry, "tragicomedy", but also shows China's sports industry is hovering between the traditional system and the market.
Enticing the "sunrise industry"
Internationally, the sport's basic rules of the market economy to operate in nearly a century of history. With economic development, as well as traditional sports to the evolution of modern sport, sports, show increasing economic function, the status of sports industry has been established. From a global perspective, sports has become a modern society is huge business opportunities in emerging industries, the current global output value of more than 400 billion U.S. dollars and an annual increase rate of 20%. States only in the soccer market each year turnover reached 250 billion U.S. dollars. In Western countries, the sports industry's share in the economy over the petrochemical industry, automobile industry, more and more in the economic sector occupies a pivotal position. Currently, Americans of every eight U.S. dollars of consumption, there is one U.S. dollar for sports-related consumption. According to the United States, a strategic consulting agency comments, the sports industry will work with the tourism, film and television industry and the Internet industry together in the 21st century's most dynamic and promising "sunrise industry."
Under the planned economy system in China, sports has always been regarded as pure public good, in practice, exclusion of the sports industry, market, the economic value of sport as yet unexplored. 10 years ago, the sports industry really started, but it has developed rapidly, and sports is becoming a society of consumption and investment hot spot, sports industry and gradually formed a sports competition performance, sports, fitness and entertainment, sports, sports, the four main intermediary services leading industries, and promote the development of other sports-related industries, the sports industry's output value of a rapid growth. But in China the sports industry's share in GDP is still very low, it is estimated that less than 0.2%. If the sports industry in 2010, the proportion of GDP, rose 1%, the sports industry will be the highlight of the economy and new growth.
Olympic Games and the sports star industry
The last 30 years, the Olympic economy has become the world's economic development in a unique economic phenomenon. From the past history of the host city and country practice, the Olympic economy is the attention economy, it is the relative concentration of attention resources to the host cities and nations as a stage to accelerate the development of economic phenomena. Olympic economy is the brand economy, usually through the good operation of the large number of well-known product and corporate brand. Olympic economy is an occasion to the economy, will host the Olympic Games host cities and the country's economic and social development of a strong driving force, thereby creating a kind of accelerator or a catalyst.
Torch extinguished as the Athens Olympic Games, 2008 Beijing Olympic Games to become the focus of attention. From an economic point of view, Beijing 2008 Olympic Games is expected to total investment to 160 billion dollars, or about 132.3 billion yuan, this huge amount of new investment, coupled with the investment multiplier effect generated would be traction as well as the capital of the country's rapid economic growth boosters. The scale of this building on the Beijing Olympics just about to reach 500 billion yuan, has become the world's competitive goals. Peace is the necessary condition for development. Under the unified rules, fair competition, both Olympic competition rules, common rules for world trade. Undeniably, the 2008 Beijing Olympic Games a huge investment must be market-oriented operation, otherwise it will be like the 1980 Moscow Olympics as a "money-burning" of the Olympic Games.
China Sporting Goods producing countries, production accounts for 65% of the world market, yet do not have a world-class sports brand is really a shame. It can be said, sporting goods and other commodities have not essentially different, both from the perspective of goods to meet the needs of the people. China does not have a world-class sports brands also illustrates this point, China sporting goods and other commodities are facing the problem of how to become bigger and stronger.
Economic Interpretation of sports events
"Tian Liang incident" was one of the most influential events. "Tian Liang incident" the first question in the social set off a wave of Chinese sports, "National System" of public opinion. Chinese sports, especially competitive sports to achieve this level of world recognized sports power should be said that largely due to the "System."
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