Baoshan Iron and Steel: The product structure adjustment and differential response to the crisis – the price of steel, iron and steel industry, Baosteel Group – Iron and Steel Industry
The gradual impact of the global financial crisis, the steel industry supply and demand pattern of negative factors, the main leader Baosteel has at various occasions made on how to deal with the crisis response ideas and specific strategies. Baosteel Group Chairman Xu Lejiang stress, Baosteel adhere to the same primary industry development strategy, should the state distribution of the future development of the steel industry as a rare opportunity for development enterprise; At the same time, we must deeply understand the product structure adjustment and product differentiation the necessity and urgency, we must establish a good risk management system of Baosteel, and to function well together.
Xu Lejiang Baosteel Group in the recently held briefing system operators the situation pointed out that under the current China's steel capacity significantly greater than the demand of the situation, taking full account of how to improve next year's business development, the need to look at existing operating system. He said that to raise the level of management, including cost reduction and technological innovation. In addition, He Wenbo, general manager of Baosteel Group, the conference in that the mutation has made the international steel market and the domestic steel prices continued to fall, due to high raw material inventory of the current production and operation of the pressure has been there a monthly loss of iron and steel industry-wide phenomenon, Baosteel has also entered the most difficult period in history. In this regard, He Wenbo Baosteel Group introduced a series of positive measures taken, including the marketing strategy of rapid adjustment to achieve the current market level of sales balance; to economic performance as a benchmark to adjust the production problem; adjust the engineering and procurement strategy so.
The next stage in the deployment of work, He Wenbo asked Baosteel to resolutely carry out the integration up and down business approach to the objective of maximizing the overall efficiency, meticulous planning, careful arrangements and fully achieve synergy, the pursuit of market, cost and capacity for the best matching, to achieve the best operating results. He said Baosteel full market awareness must be enhanced to further improve the marketing management, to enhance and strengthen the supply chain system, market development and customer service capabilities; the same time to further play the role of marketing research system, a comprehensive product development and speed the conversion process, increase the high the proportion of value-added products and optimize product mix, Steel R & D and technology to maximize the advantages of equipment. He is also on the implementation of full, comprehensive and cost of the whole process of improving the activity of specific requirements, that is, to further standardize and strengthen the cash management, strictly implement and improve the credit management system; compression and adjust the Group's investment in fixed assets and long-term, close monitor the implementation process various types of investment projects to further improve and enhance the overall risk management system.
He Wenbo and from a development perspective, said Baosteel should pay close attention to domestic steel industry and related industries, supply chain dynamics, grasp the strategic opportunity to actively participate in industry restructuring, and unswervingly continue Baoshan iron and steel industry and related industry development plan.
Former Deputy Minister of Metallurgical Industry, Chairman of Baosteel Group, the original dawn yesterday to participate in "30 years of reform and opening up to see Bao" series of activities in a media interview, said Baosteel is still bigger and stronger future development goals. He said Baosteel's economic situation under the new restructuring in the implementation of relevant, while still be orderly manner has approved an annual output of 1 million tons of Zhanjiang project construction phases.
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