Industry media is all around the industry needs to work – automobile supplies industry
Editor's Note: China's auto products market is experiencing an unprecedented "shock", unlike any previous one is that this time is the Choice! Industry reshuffle, channels, flat, technical upgrading, but also faced the test of the global financial crisis … … any of the products for the automotive market for the traditional status quo, are sufficient to "beating." Rain Comes from Wind in the face of unpredictable market conditions, "change" would be the only "change"! As the market of which touch the most sensitive of a group, industry media role in this change which will be crucial: information sharing, branding, sale of hand, and many links to reach the core can not do without the media. And any responsible media units, have an obligation to take the initiative have raised this flag, the escalation of the market, fueled the industry's progress!
"Branding" is still a long way to go
Brand awareness and brand should be said that maturity is a measure of an industry important indicator of development. So the current brand of Chinese automotive supplies industry status quo is what? Our understanding of the brand, the brand building efforts are adequate to support the market in the near future to complete a qualitative leap? They deserve every industry reflection.
Related Reading: Chen Zhaojun: Media is the market and the responsibility to let us do a better job, 2009
2009, the HC network of automotive supplies the guiding philosophy is to do the most responsible authority of the media industry! To solve the existence and development of all customer two most basic needs. Frankly, life is the order, develop means to the brand to be effective, these two requirements is what we in the future of two major aspects: transaction services and media services. I believe we all have the heard, HC network recently passed the ISO9001 international certification system, then as the industry's first Internet companies through the certification .. …. Detailed
HC Auto Accessories Network General Manager Mr. Chen Zhaojun has had such a rating to this: "Many people now do brands like every family in the past, shouting very lively, very naive way, the effectiveness is more impossible. Cry a hot naturally stronger than do not cry, at least that we have to do the will of the brand, but if not scientific and efficient way to implement it, can only be mist of flower, squaring the circle. brand not only is a commodity in the minds of consumers the impression that simple, it's back, and manufacturing, marketing, service and other aspects are closely linked. Unfortunately, so far there are a lot of people do not understand this point. It is now about to do a brand, think of that is advertising, There is no other. This heavy reliance on the media's "small-scale brand awareness" is not desirable, in the process of branding, the media is involved in persons, enterprises themselves are the protagonists. "
HC Auto Accessories Network General Manager Chen Zhaojun
( People Profile: Mr. Chen Zhaojun is the Chinese auto market experienced after the trade, in particular, deep plowing in the automotive products market for many years, all kinds of market resources to grasp and understanding of the whole industry has considerable depth. I am currently a network of its HC HC Automotive Business Group General Manager and General Manager of Automotive Products net )
Undeniable, automotive supplies industry in recent years, brand awareness has increased significantly, but the view on the current market conditions, it is not enough! The biggest problem is the lack of industry talent, especially good at marketing, brand building's professional managers is particularly scarce. In this level of competition, may be completely pulled the gap between enterprises. The future, automotive supplies market branding is still a long way to go, needs everyone to work together!
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