Of bathroom products industry, integrated marketing communication – sanitary ware brand, marketing, and bathroom hardware – Hardware Industry
The so-called integrated communication, which is based on Advertisement , Public relations, sales promotion, personal selling, trade exhibition, various news reports spread Tool The characteristics of the corresponding auxiliary tasks assigned to convey a clear and consistent "with a" voice.
Wealthy in recent years as domestic groups, in particular the rise of the social elite, the first to achieve the taste of life, Bathroom Cities in the domestic industry was caused by some high-end consumer concerns, with steam rooms, massage bathtubs, shower room (screen), ceramic toilet, washbasin, bathroom cabinet, bathroom products, as represented by the high-end consumers driven from the wealthy class had infiltrated to varying degrees to the civil servants, teachers, white-collar workers and other consumer group, that is, the initiative "poetic dwelling" has become a way of life Home Culture, fashion needs. There is no doubt the industry in the domestic economy and uneven development of regional cities, is in the market or the growth of the early guide, consumer product design, aesthetic style, water culture, bathing culture takes a long time training and awareness. So how
brand sanitary enterprises to effectively promote it?
As people have already abandoned the bathroom only to meet the original concept of a single functional, bathroom has become the people to enjoy relaxed, warm and romantic place for a moment. French industrial designer famous for? Piano and domestic electrical appliances Herbalife alliance to promote a French style "kitchen revolution", its core brand message is "the French art of living." This includes both a clear difference in branding will also clearly communicate the core values of the brand to target consumers. After all, the brand is actually one of the products. Clear what the brand is a kind of person, the then constitute the basis of being human?? Product (concept), line (behavior), appearance (visual), will be clear and consistent brand image will be three-dimensional fullness.
And how to sell sanitary ware brand's core values go, I think, the network Marketing Is a good way.
As more and more people use the network to understand the relevant product knowledge, network promotion by more and more enterprises attach importance to the bathroom. How to network channels, to maximize their display product information to the target consumer front, a topic of concern for many businesses.
Not the product of the user population began to promote blindness is a dangerous thing. This will not only spend a lot of time and effort, the results obtained are not good. To promote the network, the first products should be targeted by groups of users, well aware of the user where the crowd, looking in the right place, the progress and the effects of natural like.
In user groups and user-defined places where ordinary people, the next step is to develop a network of targeted promotion program. In the development of the program, the need to integrate the beneficial effects of some of the best promotional methods. Such as a bathroom manufacturers, want to use the network to advertise itself to achieve the investment, promotion of the most effective way is to select the sanitary industry's largest and most professional Electronic Business website promotion. In the bathroom cleaning industry as the largest network of the most professional e-commerce site, not only for manufacturers to provide a platform for promotion, but also for the manufacturers have introduced a treasure investment services, convenient and practical, innovative investment model, the effective volume of information, so many manufacturers that start use did not take long, it made more optimistic results.
Finally, the execution can be achieved is the key to a good promotion effect. Implementation capacity, which is a very serious or not, the size of work ability. Work not only seriously, but also learn to summarize the experience in practical work. This can help later in the promotion of better results.
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