Homemade chips beautifully affordable ushered in the spring of smart phone – smart phone, cell phone chip – the industry-hc360 HC Network Appliance
Huawei Hass, Switzerland core micro-emergence of these new entrants to the smart phone market will bring new space, the market structure will change.
3G era, intelligence
Mobile
Will become the mainstream has become the industry consensus, in this case, the domestic chip manufacturers started cluster development effort. Recently, Ray has released its latest micro-core support Android platform multimedia phone chip program RK2808, plus Recently in
Shenzhen
Cottage
Industry hot Huawei Hass K3, and already released and upcoming MTK6516 Vimicro
Electronic
Listing is expected by the end of follow-up platform Vinno-III program, for a time, made an unprecedented program of smart mobile phone chip rich again. It shares the new market forces not only at the product level for the smart phone market has brought a new program, there may even lead to broader changes in market structure.
Smartphone or below the entry price of 1000 yuan
Has been smart phone chip platforms for foreign manufacturers to master, such as we have in the Dopod smart phones Ti common platform program, or 3G smart phone on the recent common Qualcomm chip solution, which by virtue of strong technical strength for the domestic mobile phone manufacturers to enter the smart phone market set a high threshold, but also for consumers to buy smart phones caused a lot of money costs. Currently on the market with high-pass program WindowsMobile smartphone, mobile phones more than 3,000 yuan on average, even domestic brands, prices mostly up and down in 2000 dollars.
Domestic chip manufacturers
but the smart phone market development effort might change this situation. Recently, mobile phone manufacturers in the cottage in Shenzhen, Huawei Hass of K3 platform rather by the blitz, and hot before the MTK program similar to the K3 Huawei Hass is also a highly integrated platform, basically as long as the mobile phone design company to look at appearance and UI interface, software design can be quickly put on the market. The key is using the platform WindowsMobile smartphones is very low, "estimates the initial market price should be 1,500 yuan, in the future there may be further reduced to about 1,000 yuan." A cottage phone dealer told reporters .
Mobile phone design companies, Shenzhen Jingwei Z-Tone Technology Co., Ltd. Chairman and General Manager of Ouyang Hai Sheng said, had not done the smart phone market, the fundamental reason is that overseas chip manufacturers have been seeking high profits. He said: "Some mobile phones called smart phones equipped with WindowsMobile, in fact, in addition to an increase
MP3
,
MP4
And office document features, there is no substantive breakthrough in the application, while the selling price is very high, the result is the market away. Huawei Hass, Switzerland core micro-emergence of these new entrants to the smart phone market will bring new space, the market structure will change. "
Android smartphones accelerate market
Falling in price curve, while chip maker made the rise of smart phones smart phone market will also bring more choice category. To newly released RK2808 chip program Rockchip, for example, the direction of its main attack on and before the MTK, Huawei Hass different, it chose Google's Android system. In this regard, Rui Chen Feng, marketing director, said core Microelectronics: "Android platform, the user need not worry about the benefits of the bottom of things in the Android platform has the same API (Application Programming Interface), allowing users to greatly simplify the development, it is open platform, but its disadvantage is poor multimedia capabilities. Rockchip microchip advantage sucked Android and multimedia features combine to achieve a more perfect experience. "
It is worth noting that Sweden had the most micro-core areas of expertise are MP3, MP4 chip solution, which makes its introduction of the smart phone multimedia chip solutions are especially focused performance. According to Chen Feng introduced the RK2808 chip micro Rockchip program can provide RMVB, RM live features, and even support the standard 720P high-definition video playback, to look at the global smart phone market is also among the leading platform for the list. In fact, this is smart mobile phone chip maker made the general strengths, according to senior vice president of Vimicro Zhang Yundong introduction, the end of the year announced Vinno- also will support high-definition video processing, is different is that Vimicro The chip will support both WindowsMobile, Linux, and Android and other platforms.
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