Suning to create 30-day Thanksgiving none other end of the year this terrible feedback – Suning, Gome, Dazhong – HC network appliance industry-hc360
"Mobile 3 fold; TV 3 fold, refrigerator, washing machine, air-conditioning 5 fold!" From Christmas to New Year's season and nearly a month, home appliance chain giant Suning announced, Suning will this weekend beginning to end of the year in the capital ahead of sales one month back.
"Suning to one month in advance, consumers heavily on feedback, for this month's huge promotion, our purchasing volume reached 30 billion, while sharing profit margin totaled 300 million yuan!" Suning Appliance in North China region Fan Zhijun, executive president of management headquarters said.
amazing price cut
42 price of 8,000 yuan foreign LCD, Samsung 10 million pixel digital camera the first time below 2,000 yuan, MOTO ultra-thin folding phone … below the 1,000 yuan … dished out earlier this week at the end of Suning promotion programs, amazing The reduction is the industry focus.
Suning announced price cuts under the plan, from this weekend, beginning on December 9th, Suning will join Haier, LG, Panasonic, Samsung, Skyworth, TCL, Changhong, Sony, Canon, IBM, MOTO, Nokia, the giant foreign appliances "multinational force" in Beijing launched a number of stores by the end of the consumer audience feedback discount promotions.
Suning also announced, including the Madian store, Ahn Jung-shop, shop Lenovo Bridge, Chaoyang Road, shops, exquisite Road, shops, shops in West Green Road, West, North Third Ring Road in the main store, will all participate in this promotion .
Concern that the war in Suning promotions, including home appliances, communications, digital electronics products like the price almost all the capital appeared low. In addition to discounts, all mainstream models also has seen prices drop, 500-megapixel digital camera will fall below 1,000 yuan, IBM laptop below 5,000 yuan, dual-core notebook computers below the 5,000 yuan price adjustment programs such as staggering, both will appear In Suning feedback action this weekend.
Strengths TV at the same time, the Suning said it would promote the end of the year, so that prices fully aligned with CRT LCD TV, 32 inch LCD TVs fell below 5,000 yuan and a large number of sale, and 34 inch HD CRT TV prices in 4600-4900 element between the variety of mainstream 42-inch LCD TV joint venture below 8,000 yuan … …
Suning to create feedback on
Accordance with international practice, in December for the company, it is a golden season. December as the last month of each year, foreign businesses are defined as feedback on each year in December, businesses will take a variety of promotional consumer feedback. The most common means is the discount retail industry in the global home appliances, December discount has gradually become the norm.
According to Fan Zhijun presentations focusing advantage of resources, Suning interested in feedback through the month in December to build large amount of money to draw on the advanced mode of operation, so the first home appliances chain with international standards. As in December focused on the Christmas and New Year's Day is a time when the highest concentration of consumers, therefore, Suning, the feedback of the consumers, but also expected to enhance its overall strength.
However, as the North District Management headquarters Suning Hua president Fan Zhijun purpose is not so simple. Discount rate unprecedented in the throws, the Suning also trying to complete the year with sales edge ahead in January, ahead of Beijing 2007, home appliance chain planning market.
According to insiders
Suning, Suning has completed the current year 2006 sales target in Beijing. Will be defined as feedback in December, after months, Suning also plans in December connecting link, through the end of the year the market Gouxiaoliangwang, open end of the year early home appliance retail market capacity, market share 2007 plan.
large procurement cost reduction
At and upstream of appliance purchase negotiations, Suning large purchase orders, but also lower procurement costs for providing emboldened.
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