Low-cost single function by the consumers of small household appliances – small appliances, features, sales – HC network appliance industry
To clean air
Air conditioning
With
Game
Function of TV, will play the music
Fan
, Ke Luyin message of the refrigerator … … Today, more and more home appliances attached to a variety of new features, a "multiple roles" and "all" appliances. However, the functions of so many consumers are not readily money or, conversely, sometimes the more complex functions, the more hesitant consumers.
Believe that many people have such an experience: in the frequent replacement of home appliances, today, many consumers out of a few years ago to buy consumer electronics products often find that it's a lot of functionality has not been used.
Some features into ornaments
In order to attract the attention of consumers, various household appliances competing advertised "value", large air conditioners, refrigerators,
TV
, Small fans, humidifiers, heaters, almost every product in its own "original features", the add the other features. Anti-bacterial, environmental protection, radiation protection, intelligence, and many even a salesperson could explain the various new features, the household appliance market, "armed" high-tech products has become the palace.
In addition to the current market many
air cooling and heating functions, it also attached to the functions of air purification and sterilization, but also added "oxygen bar" feature. Refrigerator is true, not only cooling, but also anti-bacterial. Some of the refrigerator door will be designed to full-length mirror, not only the appearance of more innovative, but also facilitate the use of the refrigerator when the owner "beauty" look. Even more strange is that a
Brand
A double-door refrigerator, also has a kind of recording device, this device is to facilitate the use of refrigerator owners each message.
"Then the function can use that?" To issue such a question many consumers. Reporter learned that, despite trying all kinds of household electrical appliances with its versatile design strive to attract consumers, but "whether the utility function," most consumers still are the first issues to consider.
Reason exclusion of these additional features consumers, mainly in the following reasons: 1. Some features Taixu, consumers do not understand; 2. Some features consumers do not use; 3. Some additional functionality failure it is usually because too few professional staff, resulting in maintenance not in place.
Expert
That the function of the product the more simple, more reliable and its quality.
Features simple appliances popular
In home appliances
Marketplace
Found that simple and practical home appliances, as single function, the price is quite low and the market.
From product and
Sell
The situation, single function appliances by consumers for two main reasons, first because the product features a single, lower prices. Low price is clearly much easier for most consumers.
Small appliances under a single function
consumers another reason is because the function has been to enhance the quality of refined Er Shi. As some soybean milk, egg etc., prices are not expensive, about several hundred dollars on, uses very professional.
Popular single-function appliances, which seems nowadays to function, new features as a selling point for home appliances, run counter to the trend, but in reality it is a reflection of individual.
Many home appliances as a number of additional features, resulting in high prices. According to the statistics have shown: a function for each additional household appliances, the average error rate would rise 65% product, repair rate also rose more than 50% of consumers to pay for more than 15% of the purchase price, the cost of materials technology manufacturers and consumers repair costs are soaring.
Basic function is the greatest demand
Experts believe that manufacturers should pay more attention to the human product, should first spend the most basic function of the effort. For example, people on
Washing machine
Requirements are washed clean, air-conditioning requirements of the cooling effect is good, so good on the fridge keeping requirements. The basic functions of the product is the biggest consumer demand.
Manufacturers in terms of sales in R & D and production, should be highlighting to consumers the basic functions of the appliances, the so-called "satisfaction as standard, applicable to prevail."
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