Sony to return to the impact of the plasma market and prospects – LCD, Sony, Plasma – HC Network Appliance Industry-hc360
Contacts between the four storm. LCD TVs in the market are very positive about today, Sony's why re-turn back? Although there are reports that this is only rumor, but then a joint venture of Sony and Samsung, also known as the rumors before. Regardless of these rumors is true, we would assume that Sony will return to the heavy plasma TV market, Sony will bring the return of what kind of impact? Sony may return it for what purpose?
Sony LCD technology disadvantages
Sony LCD technology, as it is Samsung's LCD technology, because Sony, Samsung S-LCD joint venture plant mainly depend on Samsung LCD technology. Sony LCD TV's biggest advantage is the video processing circuitry, these circuits can also be used in plasma television, is not the exclusive LCD technology, Sony now has the LCD technology is that Samsung's panel technology.
S-LCD's LCD panel with S-PVA technology, its biggest competitors will come from Sharp. Sharp ASV technology LCD technology is, through 34 years of technology accumulation Sharp, Sharp has been in the possession of large areas of the world's LCD leadership. From the sixth generation of line, from eighth-to a multi-surface liquid crystal display technology, Sharp has always stood on the pinnacle of LCD technology, Sharp's strength in LCD technology, but also sad to competitors.
Although the market, S-LCD has achieved considerable success, to use the factory panel Sony and Samsung LCD TV's share of the world occupy the top two. But the simple technically, S-LCD is worse to be Bishop of the product. With Sony's X series and Sharp's G7 series comparison: X Series and G7 are used for the 1920×1080 panels with, but the X series are using S-LCD panel below the 1500:1 contrast ratio, response time 8ms; Sharp G7-series panel can achieve 2000:1 contrast ratio, 4ms response time. In comparison, the pros and cons of legislation sub, S-LCD panels is lower than Sharp.
Less than Sony's unique products
Not only data on the differences between the actual comparison also reflects the very significant differences. If the 40/42 inch difference between the two products is also not far from the case, to a larger screen such as 46,52-inch LCD TV, Sony S-LCD panel used for noise control, contrast, black and other aspects of performance and Sharp products used in the gap significantly. Advantage of relying on the original circuit, Sony can overwhelm small screen Sharp TV, but on the big screen really is better than the gap between panels, so Sony is difficult to account for in the face of cheap Sharp.
Sony's unique technology products
Sony has always been known for top-quality companies, quality not as good as rivals in the panel met with the case, Sony must come up with their own secret weapon against opponents, this is the Sony of the unique technology SXRD and OLED!
OLED is a self-luminous products with ultra-fast response time, high contrast ratio, fast response time (a few thousandths of LCD), 180-degree viewing angle, touted as a future TV. OLED technology, but now there are two major difficulties, one size bigger hard, most of the 10-inch or so; Another difficulty is the relatively short life, only about 10,000 hours. There is no company can solve these two problems, so OLED TV has never been listed.
However, in 2007, CES, Sony did show a 27-inch and 11 inch OLED TV, especially the 27-inch products with FULLHD resolution and 1 million: 1 contrast ratio, Kansas said the current leader in television. Sony products on display, however this does not appear in the market soon, is said to be first listed in 2008. Prior to this, Sony has to rely on small-screen LCD S-LCD panel was.
Or not to be optimistic projection
Sony big screen in the main product is the projection, including the cheap and good and high-end SXRD rear projection 3LCD rear projection. Nowadays the market response is not very good, 3LCD rear projection now is not the point, the new focus on SXRD. SXRD can be said that a combination of the advantages of 3LCD and DLP with one, both 3LCD and DLP color highlighting the excellent advantages of high contrast, it is called the current market, the best projection technology.
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