Diversified development of the 2010 printing digital printing market share increase – the printing market, digital printing – Printing Industry
Printing industry is facing increasing competition and pressure. 2010, when Digital Printing Will now account for 4% of the printing market share increased to 14%, which will account for half of the inkjet technology; 2010, when the overall growth trend will print at between 3% -4%. Over the past few years, the world economy has gone through a difficult period of malaise, now began to recover, some observers believe that the cyclical recession will occur every 10 years for a return, while the economic rebound in 2004 will be an important turning point. In the U.S., the national economy with the GDP index print Sell Very close relationship between, and in Europe, this relationship is not very clear, but has gradually aroused the concern of the industry. Other media forms, and other traditional printing methods are Commercial Printing Area caused by more and more far-reaching effects.
Entire printing supply chain waste all aspects of the boycott, that the future is unlikely to recover to previous years once printed (paper demand) relatively high growth rate, even if the public has increased consumer demand for print demand will not reach that level. Printing and publishing industries face competition and pressure increase; widespread excess capacity result in wages constantly reduced; Internet use for business and the growing popularity of competitive bidding system, and further deterioration of the prices; technical strength has a certain Eastern European countries growth;? strong growth in India and China is becoming a pre-press and production a major supplier of processing services. The results of these factors is the production of sub-steady increase, while profits have gradually declined. Therefore, the supply chain involved in all aspects, the cost reduction is a priority, this will allow more companies are focusing on the priority Chemical industry Art and improve the degree of automation equipment. JDF connection is made at this time when the industry has also been widely welcomed.
Despite the economic environment over the past four years, in addition to other business forms and stationery, printing, printing industry branch of the various markets have different degrees of growth. Printing in some ways to promote the development of factors: the emergence of electronic media to drop the demand for printed matter; print production to changes in non-production environment has led to the growth of single-sheet output; print quantity and Advertisement Are closely tied to consumer (advertising spending on the impact of GDP is relatively large), the current annual growth rate in Europe, advertising spending into only 3%, less than 10 years ago, annual growth rate of 5%. With the strong growth of digital media, print is slowly losing its share of advertising spending on, in the next few years, will continue to maintain that rate now. Although in the past four years, the intensity of capital investment is not large, but the printing of technology development has not stopped. CTP Has been widely accepted and installed, along with automated workflow of the pre-press printing process as a whole have brought a huge impact. Today, more and more highly automated presses are installed, and gradually reduced the length of the printing operation. Digital printing system has also been great progress, according to a recent survey conducted by the Pira company expects that by 2010, when digital printing from the current 4% of the total market share increased to 14%, which will account for inkjet technology half. Maybe we all feel the newspaper press market in decline, some regions in the world, such as in the United States, it is. However, in Europe, the newspaper introduced some new concepts of print (also developed a number of other forms of revenue), so basically sales can still sustain. In Europe, the total demand for newspapers increased slightly over the previous years, estimated that by 2008, will maintain a sustained growth momentum. Journal magazine is a print of the most successful print products, consumer magazine, has been relatively strong growth momentum. E-commerce Magazine as the most important Internet users, particularly those classified advertising and reader service magazine, is expected to be the main demand of paper media. Eastern European countries in Oita, e-commerce is still very backward compared tremendous growth potential. Magazine advertising business is communication and contact with target customers an effective way, so advertising revenue continues to rise above, and is expected to continue for a long period of time. Magazine published a major problem exists in the supply chain caused by waste, which is an environmental issue, the Journal is also a cost. A major force for growth is the growth in orders, which is relevant to different countries. Books of this branch was more complicated, because the purpose of publishing books vary widely, the number of products are different from one to several hundred to several thousand.
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