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Every article marketer wants the same things; they want their articles to be opened and read. They also want the link on their resource box clicked. There are surefire ways to make these things happen and these are the following:

For impressive open rate:

1. First, ensure that your chosen topic is something that your target audience will find interesting. Avoid talking about the same old issues or topics that were already discussed by other writers. If there are no other new information to share, then leave that particular topic alone. Instead, find something that is relatively new and worthwhile. Also, ensure that your chosen topics are related to what you sell and that discussing them will help you establish or strengthen your expertise in your niche.
2. Use catchy titles. It’s a common knowledge that online users are choosing the articles that they’re going to read based on the titles. If they weren’t moved or if they didn’t feel anything after reading your headlines, you cannot really expect them to pay attention to your copies. So, make your titles impacting and powerful as much as possible. Find ways on how you can push the emotional hot buttons of your target audience and how you can effectively entice them to pay attention.
3. Optimize your articles. Get your articles to appear on relevant listings (it’s best if you can get them to show up on the first page of relevant search results) so online users can easily find them. Strategically placing keywords and relevant terms all over your articles and following the acceptable keyword density will help you do the trick.

For impressive click through rate:

1. The first thing that you need to do in order to get people to click through your website is to ensure that your articles are simply impressive. It’s not enough that they’re well-written and pleasurable to read but they must be loaded with useful information as well.  It will really help if you share a slice of your in-depth knowledge and if you help your readers along the way. Show them the best and fastest ways to reach their goals or join them in solving their pressing issues. It is through this that you can earn their trust and confidence.
2. Hook your readers. You need to get these people to read your articles until the end (where they’ll find your resource box). You can make this happen by making sure that all your paragraphs are worth reading and that your articles are relatively short but meaty.
3. Make your resource box compelling. Make your resource box worth clicking and very persuasive. Start by giving your readers some personal information to give them a chance to know you on a personal level. Tell them who you are and what you do. Talk about your website briefly and use compelling, benefit-driven call to action. Insert the link of your website using anchor texts and offer freebies.

Do you want to learn more about article marketing? If so, click here: SEO Article Writer

Also – do you want to read more articles? If so, go here: Bum Marketing Techniques