States United States to occupy Hainan Pearl Square 3C market high ground – the country the United States, the flagship, 3C-appliance industry-hc360 HC Network
Hainan Province, a comprehensive well-known shopping centers?? Pearl Plaza, with the nation's largest home appliance chain Gome giant strong presence, in early February will usher in a new pattern. GOME Electrical Appliances for Hainan people yesterday (29) told reporters, following the State of Transportation and the U.S. International Trade in Sea shopping district government made significant victory in the war, the States United States will be the first effort to build Hainan 3C Shoppes?? Gome Pearl Square. The official said the U.S. State Plaza store in the Pearl Plaza, Pearl fourth floor, in terms of product type, grade, or decorated, full-store environment has been beyond the state's two U.S. shopping centers in Hainan, and the "country first 3C U.S. Hainan famous restaurant "positioning and identity debut.
Stationed in Pearl to create shop shop
Hainan Gome said that in 2007 Year's Day battle, won 15 million yuan to 3 days, on January 20 the "anniversary celebration" in three days of brilliant performance won 18 million yuan, Hainan, China has become the United States and coconut City appliance sales one of the undisputed giants. Country General Manager of Hainan, said the United States: The high-profile into the Pearl Plaza shopping district, Gome, Gome, one step up the pace of expansion of Hainan, to plan ahead of time to shop before the Spring Festival.
Pearl Plaza, known as a comprehensive shopping in Haikou, Hainan's business district has witnessed the transformation process. Now, Gome announced high-profile presence floor Pearl Plaza, will go into the professional home appliance chain store channel sales to further monopolize the market in Hainan's new logo.
This, GOME Electrical Appliances for Hainan, said: "Gome by strong commodity prices and excellent service in the Making Haikou and Sanya City in the battle to achieve 45% market share in success. The Pearl Square building in preparation for the As Jihai government shops and Trade shop on the third business district an important strategic layout chess, Gome intend to create Hainan Pearl Square playing the first 3C store. "
Analysts said the fourth floor Pearl Plaza, mobile phone sales in Hainan Province, the largest communications city, there are hundreds of large and small mobile phone retail outlets, sales networks mature, is a true mobile retail gold zone. Stationed in Pearl Plaza, as the first appliance stores, most likely rewrite the Pearl Plaza, a large number of retail operations near the current situation, this is the layout of Gome New Year a new attempt.
Strength of economies of scale reproduction of GOME
United States, according to the Hainan State
responsible person said, Pearl Square location is proposed, then by the large number of domestic and foreign suppliers support. Many, such as Sony, Panasonic, Toshiba, Siemens, LG, Samsung, Motorola, Nokia, Sony Ericsson and other foreign-funded enterprises, have expressed willingness to be a new, high, odd "three special" First of all, the supply of goods Pearl Square, then you can see in the Pearl Square New electrical climax fashion world.
It is understood that although the main US-3C Pearl Square flagship store, but the entire operating range from full category entered, color TV, refrigerator, washing machine, air conditioning, kitchen, small appliances, cell phones, digital and computers, select the brand in business and joint venture brands mainly to high-end. Gome all categories entered the fourth floor Pearl Plaza, from the general direction of operation can be seen, Gome appliance products to fill the Pearl Plaza, the traditional home appliances such vacancies, which greatly satisfy customers "one stop" shopping convenience.
Heavily to build appliances "3C flagship"
It is understood, Pearl Plaza, Gome stores and other outlets difference is obvious from the outset, the country asked the U.S. flagship store concept 3C, levels of competition for the upgrade. The States United States Pearl Plaza store interior also brand stores, shop shop, 3C stores mainly to provide consumers with more comprehensive products, superior shopping environment.
Hainan, China briefed reporters on the U.S. leader: Country United States the rapid expansion of the election in the Pearl Plaza shop floor, Pearl Plaza, the main value of the complete hardware facilities, including the large free car park and the people in front of traffic and the country operated by the United States and the entire category of business conditions Pearl Plaza complementary. More importantly, Gome Pearl Square main business category of focus will be put on the "3C". The official said the main push "3C" products, has become the third Gome appliance business state strategic objectives. It is reported that since January 2006 has stationed in Hainan, Gome's "3C" category a record 82.3 million yuan in sales, occupying the whole of Hainan "3C" for 42% market share, which reflects in digital cameras, digital cameras, mobile phones, computers, represented "3C" market is showing growth spurt phenomenon. Industry insiders estimate that from 2007 to 2008, Hainan, the potential of digital consumer products market will reach 3 billion. GOME This time wantonly "transgression", launching such a strong offensive Rio Tinto "3C" in the field of the reason was obvious.
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