Yingli Group, for the first time Chinese enterprises sponsored by the South African World Cup – England Lee, the World Cup – Electrical Industry
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Sponsor World Cup "starting price" is 80 million U.S. dollars, this high a "starting price" could not stop the enthusiasm of businesses sponsoring the World Cup in South Africa, Chinese enterprises for the first time to enter the ranks of sponsors.
When Yingli Green Energy Holdings Limited as World Cup sponsor, the Chinese and foreign media burst remarks and questions: "Yingli Where is this company? How British interests would choose to become a World Cup sponsor? A photovoltaic enterprises seek to be doing football?"
But the fact has been put before the world: United Kingdom Lee has been with Budweiser, McDonald's and other famous brands together, sitting in a feast on the World Cup in South Africa. This means that the World Cup history, the birth of the first Chinese sponsor, is also the first corporate sponsors of renewable energy into the World Cup. Earlier, before most people even heard of "British interests," the name.
Yingli involved in "foot" has for several years
Yingli into the solar market in 2004, due to the domestic solar market was small, Yingli major market development objectives are concentrated in Europe. In 2006, coinciding with the World Cup, soccer's influence in the world goes without saying that the German photovoltaic industry is the most important market center, so did not hesitate to Yingli Group decided to start the World Cup, "German Raiders" has become Yingli to open overseas markets, a top priority.
From the actual conditions of business, English as when Lee did not directly sponsor the World Cup, but for the Kaiserslautern stadium to provide a 1 MW PV modules, as through sport Marketing By means of long-term brand building strategy for the first step. "At the time that PV module is to provide computers to run the stadium," vice president of Yingli Liu Yaocheng introduced, and this sponsorship is very effective, Yingli brand also opened up the situation in Germany.
World Cup, the British Lee immediately began the next step: team sponsorship. British interest was sponsored by the Spanish in the Osasuna team, the annual sponsorship fee to reach 180 million euros, but since 2007, Osasuna jersey on, there was the "China Yingli" message. The LOGO shirt has been used in Chinese, English has never been used, in the company's business, too, if you need translation, also used the pinyin "YINGLI" instead, this is the meaning of seedlings with students.
Love football "PV industry in technological advances were surpassed each other, almost." Miao Lian Chan said Hyundai Car Once difficult to open the European market, but since the World Cup sponsorship, the "modern Europe had seen everywhere." This time, British interest again to bring their vision aimed at the sweetness of sports marketing.
Time, Yingli Group CFO Zong Wei on the plane to see the South African World Cup Advertisement , Sudden inspiration, think this is a no better opportunity. Zong Wei Miao with health proposed to sponsor the World Cup, the latter readily agreed. A month later, the British interest in the World Cup sponsorship program started, coincidentally also looking at the FIFA World Cup sponsor.
FIFA on the one hand expect from the huge Chinese market to find a reliable Cooperation Partners, on the other hand, FIFA looking to renewable energy industries, companies, will be green Environmental protection Concept into the World Cup. British Licea good meet these two conditions, so the two sides hit it off.
Cooperation is very smooth, Yingli overjoyed, after the FIFA World Cup sponsors for related personnel told Liu Yaocheng, was also Other With industry rivals, and Yingli competition sponsor of the seats, but "China element" and "green and renewable energy" to become the ultimate success of the British benefit two important factors. Yingli this World Cup has become the only Chinese sponsor.
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