Shandong food quality and safety management in Japan has attracted enthusiastic responses – Food safety, Food Management – Food Industry
Reputation spread far and wide ?? Shandong Food Quality and safety management has attracted enthusiastic response in Japan
Recently, Jiang Zongliang, deputy director of Shandong Inspection and Quarantine of China embassy received a letter written to: "Last month, China's agricultural products in Japan promotion activities, a good effect. In particular, introduce you to the regional management model is very convincing, so that everyone on the safety of Chinese food more confident. "The letter, introduced export food and agricultural products in Shandong in the regional management of the Japanese Government and the industry, also sent news of the Japanese food inspection in Shandong regional management model and Quarantine Bureau coverage.
Japan for further promoting the resolution Food Safety Problems, enhance the reputation of Chinese food exports of agricultural products, consolidate and increase food trade in agricultural products to Japan, December 15, 2009 to 18, supported by the Ministry of Commerce, Shandong Inspection and Quarantine Bureau and the CFNA, Shandong Provincial Department of Commerce coalition of "Japan Food Trade Promotion Group" (hereinafter referred to as the promotion of group), respectively, in Tokyo, Osaka, Japan held a series of promotional activities of food trade.
The publicity and promotional activities of policy interpretation, typically combine presentation and business communication, focusing on the implementation of Shandong Province, the quality and safety of export agricultural demonstration zone was promotional:
?? Combination of image data, make policy interpretation. For more than 300 participants and some Japanese companies trade association, the promotion of mission on the export of agricultural products quality safety demonstration area interpret the relevant policies. Meanwhile, Weihai City, Shandong Province, and through thematic image description Anqiu will conduct demonstration area in Shandong purpose, progress in the promotion.
?? Called authorities, exchange of experience. Activities to promote the group visited MHLW specifically, consumers and the Office of Peanut Import Association, trade organizations, associations, etc. Frozen vegetables, on the current quality and safety of export agricultural products in Shandong demonstration area of the situation and achieved extensive exchange.
?? The media, extending the publicity. Xinhua News Agency, Nikkei News, Kyodo News, Japanese food and international trade magazine and other news media have participated in the campaign. Participate in the activities of the unit responsible for promotion to the media about the current situation of Sino-Japanese trade in food, quality and safety management, etc. to highlight the quality and safety of export agricultural products in Shandong Province demonstration area of content, and implementation of the "business as a leader, base, the Standards as the core, leading brand, market-oriented, "the export of agricultural product quality safety control mode.
?? For consumer groups, reiterated the Government's responsibility. For the Japanese consumer groups to promote the group focuses on quality and safety of export agricultural products in Shandong demonstration area in the source management, agricultural chemical inputs to control and product traceability and other aspects of the regulatory measures of the Chinese government, industry associations and enterprises Food Safety Control determination. Made by Japan's food and agricultural products in the sampling data, verify the demonstration area to bring results.
?? For publicity, expand publicity. Government delegation to the Japanese side to promote China-Japan Association, consumers and the demonstration area of the media release videos and presentation materials have been widely welcomed.
?? Organization Enterprise Staff Committee, build trade bridges. Mission organizations to promote agricultural products processing enterprises in Shandong with nearly 150 Japanese companies had extensive communication and negotiation counterparts. No shortage of students to participate in the enterprise agreement, on the water, Itochu, Marubeni and Mitsubishi and other Japanese large-scale agricultural enterprises.
Publicize and promote the activities of the enthusiastic response, obviously. Participants on behalf of the Japanese government and business made positive comments on quality and safety of export agricultural products in Shandong demonstration area construction. Japanese food news "China is continuously improving food quality and safety management??? Shandong Province, the first to urge enterprises to obtain HACCP, GAP certification" as the title of the special report made the following comment: "demonstration area in Shandong work carried out in order to export of food quality and safety of agricultural products in line with international standards, pesticide and other chemical substances management of the implementation of an integrated management model. Shandong management has gradually radiation in China, and has started to affect the flow of food and agricultural products in China, China's food quality and safety of agricultural products situation will be fully upgrade. "
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