Leveraging a strong brand to build a strong Japanese drug brand – brand – pharmaceutical industries
Currently, all major brands at home and abroad are increasing efforts to enter the China market, cosmetics and pharmaceuticals, and, drug and cosmetic market diversification, brand and standardized pattern has been created. New Army With the pharmaceutical companies their frequent appearance, the industry's great off a new round of "pharmaceutical companies + day" of wave momentum. In China Medicine Field performance has been impressive brand, "Yan Di" is the Harbin Pharmacy Liu Chang's anti- Cold Drugs Brand in China account for a large area of anti-cold medicine market share and brand also has a good reputation. With the recent "pharmaceutical companies + days" of this market behavior, a reminder into, well-known brand "Yan Di," China has begun to feel a push into new areas of hair movement by the famous Japanese cosmetic company Ginch exclusion of giant capital development and packaged grand launch of this year. King acquired the odd day, "Yan Di" trademark use in daily chemical industry has had seven years, the company also attaches great importance to "Yan Di" brand building and development, through many years of deliberation and planning, Kim odd day of launch The "strict Di" is a professional therapeutic functional cosmeceutical products in the market has been paying off. "Drug + day" of the operation has what advantage? Also with the difficulties which need to be overcome? Nikkei Jin Qi Why will intervene to cosmetics and pharmaceuticals in the field? "Yan Di," the success of drug action and makeup brand has what experience? Address these issues, we invited Ginch cosmetic brand planning consultant Mr. Huang Bangci to "strict Di" the market as an example to elaborate on these issues.
Occasion to leap to lead the only far-sighted
Recent years, drug and cosmetic products in China developed rapidly, with some medical background and function of drug and cosmetic product unceasingly doubles the effect of market interest and consumers. Drugstore?? This fast-growing China market has also changed the distribution pattern of washing cosmetics market. At present, domestic and personal care products has begun to penetrate into another Sell Channel is pharmacies, drug stores. Drug and cosmetic product development has also changed consumer spending and buying habits, so that consumers believe that the recommendation of pharmacy experts, and have medical backgrounds products to consumer psychology is the security professional and effective, drug and cosmetic product development led to consumption who cares more about product features and effectiveness of use! "Yan Di," a very high profile brand itself as the brand involved in drug and cosmetic market basis, so payment of the brand consultant odd day Mr Wong said: Although Yan Di date of brands and brand drugs are two completely different concept, but its brand in the field of medicine will certainly affect the positive effect on the area, the so-called stand high and can see far. Jin Qi Yan Di date of introduction of drug and cosmetic products, because there are strong medical background pave the way, will inevitably lead consumers more easily recognized for its efficacy, which is the birth of Yan Di cosmeceutical a favorable prerequisite.
Ginch day of the "Yan Di," positioning the brand as a cosmeceutical functional background of professional make-up brand, committed to provide consumers with safe and effective products, efforts to interest the Chinese people's hair and scalp health. Yan Di exclusively pioneered in China "isolation dandruff" shampoo and hair care products for China's current environment: the city's industrial pollution and consumers a range of hair and dandruff problems, developed the first symptoms and the root of the problem protective isolation dandruff shampoo?? Yan Di isolation dandruff shampoo. And this new concept of hair care products in the market city of the reason why one side caused a positive response, with its strong brand and significant treatment effect of separate maintenance does not open. Mr Wong said: As more and more Pharmaceutical companies Introduced the background of the various functions of a certain medicine type effects of cosmetics began to be recognized by the market and consumer confidence, from another point of view also shows more cosmetic line of business and brand begun to focus on brands with professionalism and attention to efficacy of the product features and benefits for consumers promise. Yan Di is such a will be a significant effect of brand awareness and the perfect combination of drug and cosmetic brands, Next, Yan Di will also use strong medical background, launched a new oral care products dental health factors and functional skin care professional. Although the market more competitive, but the key to winning is what you stand height and what kind of market positioning. The success of Yan Di medicine lies in the makeup has a higher brand awareness, strong medical background, accurate market entry point.
Doing fine until prospective intensive grasp
Drug and cosmetic products and traditional Japanese products has many similarities, there are many obvious differences.
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