Chain stores, "revolution" began the decline of traditional Computer City – chain, store, channel – HC Network Appliance Industry
Zhongguancun in Beijing, Nanjing Zhujiang Road, Shenyang, and Shanghai's Xujiahui Sanhao, these domestic IT products is definitely a retail headquarters "economic vision" in a charming landscape. However, behind this piece of prosperity, those who create the domestic IT products experienced rapid development of retail legend, "Silicon Valley area," but now face an unprecedented dilemma.
Who threatens the Computer City?
Experts believe that the difficulties are not inherent, the market triggered vicious competition, "Silicon Valley areas" of the crisis.
It is understood that, with the rapid growth in the number of Computer City, Computer City has been very profitable, the profits are showing a downward trend line. Only in Zhongguancun, the Dingli the Dragon, Pacific, Silicon Valley, Zhongguancun Technology & Trade, SMIC Digital and many other Computer City, with a total business area of more than 200,000 square meters. Such a huge seller's market size, consumer groups face each day but steady flow of around 10 million. In other words, despite the rapid growth in the number of Computer City, but the actual market size is not expanded correspondingly. At the same time, the computer business in town competition between the homogeneous situation, further increasing profit on low sales. Thus, in the same base of consumer groups, the sustained decline in profitability is bound to traditional computer city crises situation.
However, the city is facing a crisis of traditional computers have not changed the situation of new entrants will. To Hongtusanbao IT vendors have represented a strong chain of stores to support rising, exacerbated by traditional computer city shuffle. Unified brand image, perfect after-sales service system and low prices, within a short time Hongtusanbao quickly became the biggest traditional rival Computer City, Computer City, a direct threat to the traditional fate.
Chain stores "revolution"
Industry, the ports of the East China region Hongtusanbao the end of 2004 has created 35 large-scale chain stores, annual sales exceeded 40 million, the average per store sales of 140 million yuan of annual products. From the first one to 35, Hongtusanbao took only four years. Its 35 stores across Jiangsu and Shanghai, the market direct radiation throughout the 34 cities in East China, so many cities in traditional computer under great pressure, sweat, tears Shanshan.
Part of the rise of chain stores, so that IT industry Naoqi a "revolution." Gome, Suning Appliance Chain predators such under the banner of integration in 3C, but also speed up the IT chain stores to move into. Such as the second half of 2004, the National United States in Beijing, 18 stores, will be open to and the Dragon, SMIC Dinghao nearby buildings, sales of goods, although a minority of digital products, but China made beauty race meeting tomorrow, which is to digital divide Zhongguancun IT retail market share.
Experts point out that, despite the aura of the traditional computer brilliant start bleak city, but the profit still IT product has appeal. With the acceleration of 3C integration, 3C chain stores increasingly forming, broken electronics store food markedly accelerated pace. This is the traditional tenant-based Computer City, a huge threat.
Clear outline of the coexistence of
The face of such enormous competitive pressure, the traditional computer city go from here?
Hongtusanbao president Yuan Asia and Africa that the rise of chain stores, is actually a shopping chain to create an IT awareness, that is standardized shopping will become a trend. Industry veteran, said more and more civilians with IT products, standardization and purchase and sale, unified management, unified chain of shopping services will ultimately be consumers. The development of industries around the world have demonstrated the trend of retail concentration is inevitable. Traditional computer and therefore the city is bound to the mainstream position from retail concessions. But this also requires a process and corresponding time. At this stage, computer-rich city in the products, especially those parts chain stores still have the incomparable advantage of IT, traditional computer to make their own characteristics, if the city should be able to maintain for a long period of time.
The fact that it is. Already have some feel the city is a computer crisis by seeking its own characteristics, response to various aspects of competition. Top Electronics Mall of Beijing's example, the pushing of Dinghao digital home?? Appliances living museum, signs Dinghao is more common people, living into their main characteristics; emphasize the fashion color of the digital computer is a city of the Pacific market magic, it depending on the new consumption hot spots continued to emerge; the Silicon Valley Computer City is trying very hard to concentrate in their accessories and DIY features.
With the reconstruction of their traditional computer sales strategy to the gradual deepening of an IT and Computer City chain stores exist in the new market profile is increasingly clear. At the same time, it is undeniable that in the past large and the rental system model is the traditional city declined in the computer.
I am an expert from decorative-wall-panel.com, usually analyzes all kind of industries situation, while decorative-wall-panel.com provides the latest news, industry report and quality product, such as china Mosaic texture , china Stone texture decorative wall panel manufacturer
Processing your request, Please wait....
