How To Make A Landing Page Perform
A landing page differs to a normal html page because its content has been picked with a particular conversion as the goal. So the purpose of the landing page is to echo and amplify the message that attracted the potential customer to the landing page at the start.
This decreases the likelihood that the visitor will bounce out of the site and helps the probability that the lead will convert (for example, buy what you’re offering or commit to whatever act you’re looking to monetize,such as signing up for a subscription, asking for a quote, or booking).
for instance, if you own an online clothes store and launch a tailored e-mail campaign that offers $10 off every $50 that a returning client spends on sweaters, you certainly want the visitor to spot that offer when they arrive at your shop. If they don’t spy it they are most likely to bounce away from the site right away, perhaps harboring some bait-and-switch skepticism, potentially reducing the likeliness that they will click through future newsletters.
Not that everyone has managed to carry out this marketing rule — famous retailers still send promtionial emails that include promotions whichfire you to a page that doesn’t even mention the offer. However everybody agrees that landing pages are worth the effort.
And not simply for email. Landing pages boost conversion even if you’re driving traffic to them through paid or organic search, earlug ads, or affiliate schemes.
So what do you do for example, if a lead goes beyond the landing page? There will always be some leads who will click all over your site as soon as the they arrive.
These folks go off on a tangent from the landing page, which means they can’t spy the messaging you carefully placed on the promo page to encourage conversion. What you want is an effective way for the wandering potential customer to return to to the landing page, a constant reminder of what it was that drew them to the shop in the first instance.
This is the essence of what Syman Wiley, a brilliant colleague of mine at work, has dubbed the”landing page hook,” a quick-and-easy way to direct the conversion-friendly message at the front and drive the surfer back to the landing page. This doesn’t have to be rocket science.
In practice, the landing page anchor need be nothing more than a targeted banner that follows folks around as they browse through the site. Leads are transported back to their original landing page any time they click the banner.
tests show that a landing page hook improves conversion when it is measured against a control group that don’t spot the banner. It also boosts the potential customer experience. e.g., browsers won’t have to go back to their email to catch sight of what exactly the promotion was, that enticed them to your site in the first place.
indeed, a landing page anchor takes some extra hard work, but unless you are the only provider of an insanely sought-after product, you can no longer afford just to neglect folks on your shop and leave them to look after themselves. They will hastily click away from there for a more immediately satisfying user experience. These days, conversion rate optimization requires a landing page, and a landing page hook is highly endorsed.
This was compiled by Getlandersgetpaid. Quality Landing Page design for affiliates.
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