Doing business more difficult than before
Doing business more difficult than before, thus leading brands trying to make itself for potential customers. Released from in-store fashion, to the free samples, to the short-term store and limited commodities, in order to break the psychological barrier of customers, brand executives have launched a series of measures. “Rich people still exist, but we need different ways with them in the past the exchange.” Yves SaintLaurent CEO Valérie Hermann said. Hermès’s CEO Patrick Thomas, said: “We believe that if you really wants to brand itself as a luxury, it must be one on one customer service.”
Fake handbags
As the economic crisis so that a large number of affluent and middle-class wealth vanish, customers began to be more cautious attitude consumption of goods is also much higher than the expectations of the past, the luxury goods industry, each member were forced to return to the starting point to re-examine the industry’s core values – history and tradition, perfect quality and classic design. “The vision of the guests even more harsh.” LVMH Fashion Division CEO Pierre-Yves Roussel said, “people want more meaningful consumption. We do not look for shortcuts, as long as the focus on the true meaning of fashion and luxury goods industry, is sufficient. ”
Louis Vuitton Speedy 30
Some people avoid this economic crisis as a wake-up call for change pushed the fashion industry. Retailers must find ways to create surprise, the brand will have to identify themselves, for a change. Important issue is not “Can I sell anything to you?”, But “I am what help?.” Naturally, the price has become a new standard in the industry, the major brands are beginning to introduce more low-cost goods. In this wave, Stefano Gabbana, and DomenicoDolce again the forefront of a bold and decisive, the first of its theme and D & G product line, the price of spring and summer series of amputations of the 20%.
Global Market: a new round of Dongzheng
Processing your request, Please wait....
