In October of this year
In October of this year, Gucci announced a targeted 18-25 year-old “digital age” customer base GucciEyeweb sunglasses series. To tie in with this series, the brand opened a multi-language interface, in particular micro-site Guccieyeweb.com, users can post photos on this site, all photos will appear in a three-dimensional image of sunglasses, it appears like a lens reflection images. Just a week later, Gucci has announced the brand’s first iPhoneapp applications. Creative director Frida Giannini said that, app software must be independent of the official site with exclusive content, such as a 24-hour private radio stations, from music producer Mark Ronson produced a virtual record turntable, as well as the world’s 20 major cities, hotels, restaurants and nightclubs information.
Louis Vuitton Neverfull GM
ArtoftheTrench.com is a social networking function online platform above street full of pictures of Burberry Trench Coat
In November, Burberry to be outdone, launched a non-commercial Web site called Artofthetrench.com this as a platform for cooperation with the world’s top photographers, through the lens of their interpretation of the meaning Burberry trench coat. First introduced by The Sartorialist Bo Lord Scott Schuman shooting a series of street photographs Burberry trench coat. “Burberry fans of this site can be deeper understanding of our brand culture.” Burberry creative director Christopher Bailey said. He was the first invitation to the conference, the main Bo field of fashion designers, long time through YouTube and Facebook fans around the world to convey the current situation of his work.
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