Article Marketing – 6 Simple Steps to Get Started
Sinking your teeth into article marketing could be one of the best things that you can do in popularizing your website and in generating free exposure in the online arena. Don’t worry as doing the entire process is relatively easy. Just ensure that you’re up to the challenge (it could very well be challenging at first but it will get easier once you get the hang of it) and that you’re determined to succeed. Here’s what you need to do:
- Keyword research. First, you need to know the keywords that you’re going to use not only in optimizing your articles but also in determining the best topics for your articles. Using free keyword suggestion tools, you’ll get a list of the most search terms and phrases related to your ebusiness. Write them down and convert them to great topic ideas. After writing your articles, you will need to insert these keywords on your content to make them search engine-friendly.
- Use thought-provoking titles. Always remind yourself that you’re not the only one who’s trying to attract the attention of your target audience. Your competitors are also trying to get these people to open their articles. You cannot allow that to happen. Ensure that your articles will be chosen by simply giving them thought-provoking titles. Personal experience have thought me that if you can pique the curiosity of online users, your open rate will surely multiply in no time at all.
- Make it informative. One of the things that you need to accomplish when writing your articles is to convince your readers that you’re very knowledgeable in your chosen niche and that you’re good source of valuable information. You can make this happen by loading your articles with lots of fresh information that will speak volumes about your in-depth knowledge. As much as possible, offer effective tips and techniques, expert advice, and trade secrets. You may also offer solutions to problems and answers to burning questions.
- Keep it short and tight. Have you noticed that everybody these days seems like they’re always in a hurry? Online users are no exemption. These people do not have the luxury to waste even a single minute. So, ensure you don’t take much of their time. You can do this by making your articles relatively short but meaty.
- Write a catchy resource box. Don’t forget that your main goal here is to send traffic to your website with the help of your resource box. Get more people to click the link of your site by being very persuasive. Tell these people who you are and give them a reason to trust you. Then, briefly talk about your website and insert its link using anchor texts. Use benefit-driven call to action and offer simple freebies like short ebooks and newsletters.
- Distribute your articles. The last step is to manually submit your articles to directories and blogs. Depending on the profile of your target audience, you can also promote your articles to social networking sites like FaceBook and Twitter.
Do you want to learn more about article marketing? If so, click here: Article Marketing for Coaches
Also – do you want to read more articles? If so, go here: Article Marketing for Net Profit Increase
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