"Chau Yan": set down jacket brand differentiation competitive advantage – down jackets, clothing – clothing industry
20 years of wind and rain, suffering in order to "urban recreation leader," the slogan of leisure Men World fame Jiangsu Zhou Yan Garments Co., Ltd. always innovative ideas constantly to Marketing Innovation service Sell Terminal, to research and innovation to enrich the connotation of the brand, and technological progress to promote product upgrading, and gradually built a core competence, to establish brand differentiation competitive advantage.
2006, the Jiangsu Zhou Yan Garments Co., Ltd. on the implementation of innovative product structure, the existing product lines extended to the casual men's fashion Down Area, with "Chau Yan" brand, R & D and production capability, introduced the "Chau Yan," Down. Exquisite workmanship, with a strong personality, fashion and atmosphere of "Chau Yan" Down debut market, been a large number of consumers very quickly down jacket fashion industry in a beautiful landscape, leading the down clothing new trend.
Down the competitive apparel market has never been the lack of "intense." Among the many brands under the Central Plains in the highly competitive situation, "Yan Chau" product line is extended through the depth of market research, and the integration of upstream suppliers of resources, the strength of the business and environmental advantages. From Fabric The purchase, design and style the layout of both the market well prepared.
Jiangsu Zhou Yan, chairman of Mr. Zhou Zuping Garments Co., Ltd. said, "Chau Yan" insist on the concept of fashion down jacket, always people to interpret the aesthetic ideas of pop, with the ISO9001 international quality standard, Seiko create, to change the traditional Down bloated appearance, abandoning the simple accumulation of color, and fashionable, with the trend of dialogue, to satisfy the pursuit of modern people. Raw materials, auxiliary materials procurement, "Chau Yan," Down with products from South Korea, Japan and China Taiwan's spinning surface, lining: 90% use the content of the high standards down as a filling material, raw material with velvet flowers large, bulkiness the characteristics of high, soft to wear more comfortable; with world-class anti-import high-density ultra-fine wool fabrics, bright colors, soft, good air permeability; sandwich selection TVK prevent dew down, anti-penetration effect is more ideal color; in fabric, zipper and some accessories, are also specialized production; in the production process also uses advanced technology and world-renowned anti-down technology. In addition, "Chau Yan" Down more emphasis on functionality, such as pocket soft material using a variety of personal Flannel Cotton, reflects the unique human feeling, a different interpret the personality and lifestyle.
Market was brand bidders, who may be the world market. In addition to products, carved above ten, the company also committed to Yan Chau "Chau Yan" down jacket brand and Make. Zhou always said, after a famous movie star to hire Mr. Zheng Shaoqiu spokesperson for the brand image, the "Island Yan" to build on the brand can be said to be under the foot of the "Kung Fu": the framework of structural integrity, cultivate the soil for growing the brand; the establishment of a levy and skilled to talents, to create a team spirit; establish a good reputation, demonstrate brand charm; increase Advertisement Propaganda, to accelerate brand growth, etc., will focus on practical action, "Chau Yan" Down beat create a down jacket with influential brands.
Not small streams, hard into ocean, all the "Chau Yan," people are to have any of the brand strategy, from the start bit by bit, through the efforts of creativity, "Chau Yan" brand is no longer simply the name brand clothing , but also a fashion culture, a social responsibility, a symbol of spiritual values.
cnc-machiningparts.com is a promising e-commerce company in China. cnc-machiningparts.com offers a variety of high quality products such as PEM Fastener Supplier , Machined Parts Supplier machining parts supplier, and many more. For more information, please visit http://www.cnc-machiningparts.com/ today!
Processing your request, Please wait....
