Tips And Guidelines On How To Rank On MSN In The Most Effective Way
What if you are in the fortunate position of your keyword work has borne fruit and that you now rank among the top 10 in the ORGANIC SEARCH RESULTS on all your most important keywords. Are you still spending time and money on Adwords? Basically you’re probably thinking, “let’s save the money and spend it on something better, now, we’re top of Google.” But it is perhaps not the best solution.
Here are a few reasons to keep your PPC ads. Why give space to your competitors? It has become so easy to use Adwords for example that even the smallest hair salon has tried it. This increases of course, competition, and your competitors will probably also be present with the most relevant keywords. Therefore, you should also be present. So purchase still keywords, but consider whether you should put your strategy so that you only pay for highly relevant keywords. Minimize risks More businesses are relying on the traffic coming in from search engines.
If you are used to be number one in the organic results are you vulnerable if Google changes its algorithm. You can minimize this risk by being present on both the organic and paid results. Protect your name With SEO, we buy the advertising space in our name and brand.We rank naturally at the top of the results in our own name . But when it comes to SEM such as Adwords, your competitors of course also buy into your name. Purchase therefore slot and make sure you get traffic when your company name is searched – and not your competitor. There will always be some customers who click on paid ads and not the organic results.
Derive authority:
By being present among the paid search results,you show your customers that you are serious.
Never Stop Learning:
Adwords is a great way to test your messages on. By studying your data you can quickly see which words and phrases are most effective and which ads get most clicks. This knowledge can ber transferred to your other marketing efforts. What have you got to lose? If you still think that your customers just click on the organic search results, then it’s not costing you a penny. By the paid ads as Adwords, you pay only when clicked but you’re still exposed. If they still click on your paid ad, you must remember that they might just as well have clicked on your competitor’s ad.
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