Qi Ben appliances water heater industry tripod countryside – bringing home appliances, solar water heater – Hardware Industry
With the national authorities led "appliances to the countryside," the train running, the water heater state-subsidized consumer products will be the way to enter rural market volume, which will give successful water heater business to bring a broader market space.
Launched in February this year, a new round of "home appliances to the countryside" project, the electric water heater, gas water heater water heater products, the first entry in the "countryside" ranks, which the price ceiling of 1,500 electric water heater element, gas water heater The price ceiling to 2,500 yuan. Recently, the solar water heater has finally entered the "home appliances to the countryside," the ranks, the product price ceiling of 4,000 yuan (including installation costs).
China Household Electrical Appliances Association, said the person in charge, with the national authorities led "appliances to the countryside," the train running, the water heater state-subsidized consumer products will be the way to enter rural market volume, which will bring successful water heater business to a broader market space.
Electric water heater: retaining its position as the market first
Storage-type electric water heater since the 20th century, entered China 80 years since the rapid development in the electric water heater "Going down" list, cherry snow, A. O. Smith, Siemens, striker, 10 000 and, Herbalife brands all on the list. In recent years, as the electric water heater new technology development, that is, electric water heater in the city developed rapidly, but this time the water heater did not enter the "countryside" list.
"While all the household appliances industry by the international financial crisis, but compared to other home appliances, electric water heater industry in crisis, the performance was good, not only to achieve a steady growth overall, the industry has also completed the upgrading of the structure." China Household Electrical Appliances Association, said Chen Gang, Deputy Secretary-General.
The PRC, according to market research firm's statistics, in 2008 the total sales of electric water heaters in China 848 million units, up 7.01%, while over 9% over the previous year's growth rate has dropped slightly, but the industry has made good The results, still holds water heater market sales of the first position. The PRC, market research Gu Dongsheng, deputy general manager, said: "electric water heater market in the first three quarters of 2008 did very well, but the fourth quarter by the international financial crisis was a substantial decline, and thus drag the whole year industry growth. expected the first quarter of 2009, electric water heater market, there will be a 20% decline year on year. "
Haier, China Sales Director, Lisheng Jun water heater electric water heater on the market optimistic about the prospects: "despite the strong impact of international financial crisis, but the good order of the market, and 34 market is growing rapidly. With the" home appliances to the countryside " project start, electric water heater in the 34 market penetration will be greatly increased. "
2008 4 months, the electric water heater in the annual listing of new companies have the time, "storage-type electric water heater limit value of energy efficiency and energy efficiency rating" as "Energy Conservation Law" one of the criteria supporting the 46 officially announced, and on November 1, 2008 into effect. October 17, 2008, electric storage-type electric water heaters are included in the fourth installment of energy-efficiency labeling product catalog, and then on March 1, 2009 from energy efficiency labeling requirements paste. Clearly, the implementation of energy efficiency labeling system to speed up electric water heater products to enhance the overall level of energy efficiency. It is understood that an energy efficiency labeling paste Following the launch schedule, each of which was very fast, now several brands of most products in the energy efficiency level 2 or above.
Of the water heater business, the "home appliances to the countryside" is in 2009 an important opportunity for the domestic market. Lisheng Jun said that in the 34 market expansion, Haier will take the "home appliances to the countryside" market opportunity. Changhong, Midea companies have several products such as winning, like to appeal on its own brand in 34 markets to show their talents.
Gas water heater: consumption of clean energy
20 30s, gas water heaters in Europe and the United States was born, began to rise in Japan 50's, 80's gradually introduced into the Chinese market. According to statistics, China's gas water heater sales in 2007 reached 5.84 million units, sales of 6.6 billion, an increase rate of more than 20%. As of 2008, gas water heater industry access to national production license of the enterprise more than 100, annual sales of more than 5 million units, production value of nearly 8.0 billion.
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