Why Your Product Must Have an Unique Selling Proposition
If you want to sell your product online, you need more than just a website and some traffic. Your prospects must have a reason to think your product is special and worth buying. Having an unique selling point is the key to building your online business and reaching more customers.
The USP is something that can make or break your business.
Help Buyers Save Money: One of the easiest ways to come up with an USP that works is to help your target market save money. This works in every niche (pretty much) and with just about every product. If your USP can convince your clients that your customers will save more money with you than with your competition, it’s the one you want to go with. Do not make the mistake of creating a cheap product, though: have some real balance.
Appeal to the Emotions – Remember that people buy things online when their emotions are touched, so you have to find a way to reach people emotionally.
The secret of beating out your competition is to reach your prospects’ emotions when you explain the virtues of your product. It’s best to give them a combination of logical and emotional reasons to buy your product. This a sure-fire way to get your customers to choose you over your competition, because ultimately, you need to convince them on an emotional level.
Your Customer Service Must be Great – You can create an USP around the high quality customer service that you provide. There are many businesses in different niches that have marked a place for themselves by simply being there for their customers. When you make the effort to deliver products quickly and answer your customers’ questions promptly, word will soon get out that you’re one of the “good guys” in your niche, and you’ll easily attract more customers who heard about your reputation. Customer service, then, should always be taken seriously and considered a priority. In conclusion, from the above article we can clearly come to understand the ins and outs of creating a worthy USP. If you want your online business to soar to new heights and achieve large number of sales for your product then creating an USP is the first step you need to take. Not only that, taking real steps to actively set yourself apart from your competition can only be a good thing because it makes it easier for people to choose you instead of others.
Read additional info on Bill Arnoldi of FireBall Information Technologies – Fireball Tech Computer Support and Core Business Strategies Search Engine Marketing, an IT professional with over 18 years of experience in system design, networking and consulting and Website Marketing including SEO, SEM, WSO. and eConsulting.
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