2009 solar thermal industry "seating has changed" – solar energy – solar power industry
In 2009, with the state energy conservation, the need for industrial upgrading, solar thermal industry suddenly from the "grassroots" into a "noble", there has been 20 years in the historical process of the most prosperous scene, market sales of solar water heaters " soared three thousand feet, "Jiangsu Sun Yu Group to seize the" weather, geography, and the "three key points, false start bit rise in production scale, market sales, total sales of over many years dominated the Guanjunbaozuo Emperor Ming, a jump into the industry "leader."
Carbon came, the fire of the sun, rain
2009 year is the tenth anniversary of the rain the sun, the rain from the sun in 2006 to create a thermal solar thermal industry, Paul Blue Ocean, launched the "Paul thermal wall" has been patented technology, production and sales of rain the sun to grow exponentially and constantly refresh corporate sales records. Close by the end of November, the sun rain solar water heater production and sales in the industry, the first breakthrough in one million units sold to more than 100 countries, accounting for 15% of the industry export share. Sun Rain millions of machines off the assembly line, has become also the world's largest water heater manufacturers, a well-deserved solar "Big Brother."
According to authoritative research institutions in China in 132 townships consumer research showed that nearly ten thousand names, the sun the rain, four seasons Mu-song, Huang Ming, Li Norit, mulberry five major music brand awareness reached 82%, cognitive degree as high as 74%. Before in 2009, Wong Ming holds the industry sales leader for several years.
For investment, "stock god" Buffett has a famous saying: "When the people fear, greed, greedy when others fear, only when the tide receded, to see who is swimming naked." The financial crisis sweeping the globe suddenly struck, let people see the helplessness of the "naked swimmer." In the proud "barbaric growth" solar thermal industry has produced a huge impact?? Some companies were forced to lay off some corporate product backlog, such as the slow growth of the phenomenon, but the sun the rain contrarian gains across the board, had to make people with admiration. Xu, chairman of this new solar shower that: "The reason why the sun has a strong rain continued growth, the key is to master the core technology of the industrial chain, and be good at 'crisis' in search 'machine', the end of 2008 the outbreak of the economic crisis enterprises, the more of us is an opportunity, in terms of the entire solar industry is also an opportunity. We had such an opportunity to seize, in 2009 we achieved 80% growth, not just the proportion of exports, the production capacity as we Yue became the first in the country. "
"Three shots" together and start the solar water heater to the countryside, "early departure"
2008 the last day, the state of solar thermal industry brought a gift: the State Council issued "on the views of invigorating the flow of expanding consumption", a comprehensive rural areas to promote the work of home appliances, including solar water heaters, including a range of products will be added to the range of home appliances to the countryside policies subsidies. News was announced more than 6,000 solar thermal industry, enterprise, more than 500 million employees whom invigorated. This used to be self-reliant groups of solar thermal water heater seems, solar energy to rural areas, so that the industry enjoyed a "national treatment."
Countryside in 2009, the first year of this solar water heater, solar shower solar countryside as an active promoter of solar energy to rural areas in the bid to achieve outstanding results, to the most successful products, the most successful region wide, the widest winning price range led solar energy to rural areas, solar rain original "urban-rural linkage" marketing of solar home appliances to the countryside is more icing on the cake. Technology research and development, brand building, promotion policy three "guns" together and the sun rain fruitful in 2009, the annual sales increase of 80% of that trade shock. After the economic crisis in the era of so bucked the market trend, the industry competitors greatly lamented: "the rain the sun the same office in an industry, as encountered hurdles Liu Xiang, Yao Ming shot met, lose, it wonderful!"
Layout of the future: round 10 billion dream of the great cause of building a hundred years
11 18, Beijing CCTV tender will be on-site advertising resources of gold, the sun rain solar energy group won the bid to 220.4 million yuan CCTV advertising resources of gold, "weather" special, "Weather Forecast" 1 +1, and "North Korea News World "annual special title. Following the 2009 bidding CCTV advertising gold resource, the sun rain Group 102 800 000 successful bidders after the CCTV network prime-time news special segment A standard version and advertising, the sun, rain Group scored twice, and then the gold innovative energy industry advertising resources on CCTV a new high.
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