No cottage does not have to go People First E-Reader cottage Road – e-reader, ebook – electronics industry
Cottage mobile phones, notebook cottage, cottage camera … … Today, the cottage has eaten into consumer behavior Electronic Various industries. The last two years, with the e-reader market, suddenly hot, with a large number of cottage manufacturers to enter this field actually began the process of e-readers cottage. It is learned that, now more than ten cottage brand electronic reader products to market, while Bai Yujia vendors are actively preparing for the expected 4 to 5 recently launched their own products. By then, the market's cottage electronic reader will reach a peak.
Sources, the market is now emerging cottage electronic reader products, mostly used in Taiwan PVI (PVI) in the public mode and system, and then marked their own logo, take it directly to the market Sell . This simple mode of operation is to attract a lot of cottage manufacturers to join the main reason. In addition, low-tech electronic readers, electronic readers are also an important reason for the cottage. According to a "Zhaizhu," said the e-book is not high technology content, technical content than the GPS is even lower, the company developed its own electronic products, only took 2 days to make a prototype. Kingship president for Liu Yingjian electronic cottage has angrily denounced the topic of rampant, such as robbers, this "Zhaizhu," said the statement Hanwang is so because the threshold is too low Hanwang understand e-book technology, so try to limit use of public electronic cottage development.
However, although there were numerous get fired, there are still some companies adopted the attitude of the cottage. In their view, enter the e-reader market is premature, cottage electronic reader to be successful, it faces many challenges.
Maintenance problems Maintenance of mobile phones and MP3 is quite simple, bad everywhere maintenance. However, maintenance of electronic readers, especially the E-inK the maintenance, not so easy. It is reported that so far, all the vendors, if necessary to screen must be returned to the manufacturer. Even cottage owners said early electronic paper require clean room for assembly. So that there is a problem, do cottage OEM companies, unless the sending technical staff to PVI to establish the appropriate training and maintenance facilities, or repair must first return the PVI factory. For most users, and then return PVI plant maintenance, tossing back and forth, so this cycle of terror.
In addition, the use of PVI's cottage Mould OEM manufacturers generally do not have their own procedures for R & D personnel, they will not be updated procedures, not to mention adding new features, all in all, completely dependent on PVI. For example Foxit, it integrates in eslick own PDF reading software, and most of the public PVI mode product, you do not expect him to carry out any function of the upgrade, its only attraction is the price. PVI also part of the public-mode products, using PVI generation E-INK inventory screen, and the user is not easy to distinguish the difference between e-ink, poor cottage manufacturers directly called using the latest e-ink screen.
Learned, the first public use of PVI mode is the first product should sharp STK-101, this is the first company to use PVI mode of electronic reader products. Just over a year, should sharply on the market disappeared, many of STK-101 users to leave a stall after-sale problems.
Sales bottleneck Previous cell phone, MP3 is the cottage, are in this industry to a certain extent?? Industries mature and stable and have great sales. The electronic reader industry is still in development stage just not a huge user base. Take a good selling e-books for Hanwang are as Gift Sales, cottage products is difficult as a gift, so it was easier said than done books like cottage.
The same time, sales and prices are closely related, the industry is expected, when the e-reader price reduced to around 500 yuan or 1,000 yuan, will accelerate the spread, greatly increased sales will follow. At present, the price of books is the only common screen LCD screen Several times, as the top of Taiwan's electronic industry chain PVI eyes and not the so-called "regular" and "cottage" concept, whether formal or cottage, each E-ink screen prices are around 70-80 dollars, Therefore, compared with the regular vendors, cottage manufacturers cost of the screen there is no advantage.
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