How to Produce Effective Color Business Cards on a Tight Budget
In these trying times, it counts a lot to be practical. And I mean practical in spending your money and sticking to your budget firmly. Even in business. Every little penny should be consumed wisely. So if you are having your business cards printed, you also want to think of ways to reduce printing costs.
Having color business cards might be a little cruel to the pocket. Of course, a lot of people only want to give out the best business cards because it is a representation of themselves and their company. But what is sometimes forgotten is the key purpose of a business card – to introduce your business and broaden your network of contacts. Therefore, if you want to be practical and you’re holding on to your budget, this key purpose should be your first consideration in printing your business cards. You might want to focus first on the main objective of your cards before paying attention to its other elements.
You will find below some pointers on how to print color business cards if you are on a tight budget. You will find out what elements you should forego first to come up with attractive yet cost-effective color business cards.
First thing you can do is forego the quality of your paper. Remember that paper stocks can sometimes cost much. If you want to save money, you might want to do without the glossy effects or reduce the thickness or weight of the paper as well. Your business cards might not look that classy because of the absence of glossy coatings but don’t forget that you’re trying to gain some savings here. A word of warning though; your card’s durability is at stake if you decide to reduce the thickness of your paper. Therefore, this should be your last resort and should only be when that extra money is badly needed. Nonetheless, you don’t have to go down to a very low level when it comes to paper quality. If you have been previously using high quality paper, you might just consider going down a little bit. You can use paper of mediocre quality instead. By this, you will still be able to save some funds.
Another thing you can do to your color business brochures to save resources is to un-use unnecessary colors in your card. Remember that extra colors mean extra charges. So it is wise to use only a minimal number of colors, specifically the major ones. Try having only one or two colors and your business card would still be fine.
Third tip – you might also want to do without some other unnecessary elements or features of your color business cards. For instance, if you have scented business cards, you might want to forego the perfume. Or if it has some other colorful decorations, you might want to have it simple yet tasteful this time. Again, these extra features mean extra costs for your card. This might lessen your edge over the others but you can still make an impact with a design that’s solely yours.
Another smart thing to do to make your color brochures shine is by using a distinct design or style. Whatever concept you come up with, make sure it will divert your client’s attention to it, away from the other elements that you eliminated. Always bear in mind that your purpose here is to gain business contacts and this type of brochure can do just that.
So there you have it. You just got hold of tips to craft successful color business cards even if you are on a strict budget. Make use of these and you’ll soon find out that color business cards can still be an inexpensive venture even during these hard times.
This article aims to provide the reader comprehensive ideas and tips on how to print color business cards.
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