Increase Your Site’s Visitors by Optimizing Website
Handling large traffic on a website is something that needs you to implement smart SEO strategies in an optimized manner. If your website goes down in case of heavy traffic, then it is a clear indication of SEO flaws in your site, and you are in need to make performance checks on it.
The more your site will be locked up, the more number of clients and hence business you would be losing. So, why not to secure your clientele by ensuring maximum uptime of your site? We have a few tips for you that would help you out in optimizing your website, and hence increase the number of visitors.
Server Optimization:
The lockups are basically caused because of the inability of your server to handle hike of requests. Therefore, if you are facing the issue of locking up of your site in case of high traffic, then you should increase the MaxClients and ServerLimit value in the config file located in root directory. Second parameter to change is that of KeepAliveTimeout. By changing its value to 1 or 2; you can allow your server to handle more requests without any problem.
Meta Data:
Your website’s metadata includes those of Meta title, Meta descriptions and keywords. All of these need to be intelligently managed, so as to ensure the code optimization as well as site optimization. First of all the Meta title of your website should reflect its basic theme, and should be simple yet SEO friendly. It should comprise of the keyword only once, and should not be too long or too short. Keep it attractive, relevant and spider search friendly. Secondly, you need to make sure that the description that appears in the search engines below the Meta title should reflect the theme to its best. These descriptions play a key role in attracting a user towards your webpage, because they basically give the user an overview of your site or products. Thirdly, the Meta keywords that exist in the content of the site or any article or blog, should also be relevant and optimized. Keep the density of the keywords normal. Also, don’t overuse the keywords, as that would allow the search engine spider to declare your link as spam.
Code Optimization:
The code and the queries that you used in the development of your website should be highly optimized, as they play a key role in depicting the speed of any web page. Remove all the extra spaces, comments and tags from the scripts, in order to make the code work faster. Moreover, you should also optimize your databases. For this, the unnecessary spaces that are created in delete and update operations should be properly handled. In simple words, you should look for the optimization of your database tables and queries on regular basis, so as to remove the overhead. Moreover, you can take advantage from caching on the client and server side in order to speed up the data loading process. The more your code and databases are optimized; the more satisfaction you can guarantee for your customers.
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