Belkin second quarter of fiscal year 2010, retail conference – Belkin-it industry
Of spring in March GY Jinhu, IT Peripherals Belkin world leader in China, one after another in Beijing (March 9), Shanghai (March 11), Guangzhou (March 16) and Shenzhen (March 18) Four held its 2010 fiscal year first Second-quarter retail conference.
Meeting Beierjinya Pacific and China, and other senior and a number of channels from all over, Sell Etc. Cooperation Partners come together on the 2010 fiscal year Belkin products, channels and marketing strategies in detail the interpretation and discussion, it also means Belkin strategy in China in 2010, has opened a prelude to actual combat.
Meeting in the channel, and share Belkin said its fiscal year 2010, the latest product strategy, channel strategy and marketing strategy:
Products: Continue to research and expand peripheral products, and more concerned about the green Environmental protection In addition to continuing research and development
IT Peripheral products, Belkin will be followed by more focused on the promotion of green energy-saving products and will launch the second half of the new generation of green energy solutions.
"Green, energy-saving health" has always been respected and the pursuit of the many business ideas, Belkin is no exception. With rising living standards, in particular the United Nations climate conference in Copenhagen after the green and healthy lifestyle and low-carbon economy is increasingly subject to people's attention and respect. Belkin maintaining its IT peripheral products in the areas of leadership and continuous innovation, based on all aspects and details from the constantly increasing energy green highlights the concept of providing customers with more environmentally friendly and healthy products and solutions the same time, attract more users together to contribute to a cause of environmental protection.
Channels: 2 channels to expand further, the provincial capital city full speed
Since June 2003 entered the Chinese market, Belkin's product sales in China continue to grow, especially the 2009 global Financial Crisis in the Chinese market remained under the shadow of the growth momentum, and the 3G market continues to common people, so that Belkin and peripheral products in China IT market confidence in the future. Therefore, channel strategy, Belkin from the current roots in Beijing, Shanghai, Guangzhou and Shenzhen and other major cities, based on further increase in Nanjing, Hangzhou, Qingdao, Chengdu, Xi'an, Shenyang, capital city of channel development efforts thereby, the Central Plains full flowering of the situation.
Market: Accelerating the terminal image of the building, enhance the interaction between the new official website
Belkin further market expansion in China, will be the first experience store with products, image counter, and with Proxy The image co-operate stores, etc., and strive to achieve in the end of fiscal year 2010, around the building in the Chinese goal of 120 stores the image. Image of the store will create a unified identity and design a fully reflect the Belkin brand shopping environment for customers in a comfortable and elegant environment, perfect taste of Belkin products, affinity and high quality. In addition to accelerating the country
terminal 120 stores the image of implementation of the plan, there is Belkin's new official website online. The new site will jump more attractive fashion, further enhance the interaction with customers so that customers in the virtual world that is able to Belkin products have a good sense. Meanwhile, Belkin will increase marketing efforts, so that customers can access through more media resources and experience the charm of Belkin products.
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