Bee usher in a new marketing era – china Mortar Pump EZJ – Sludge Pump EZG
October 15, 2009 in Nanchang, the work on the national conference as part of the propolis enterprise “Alliance” stage. 15 bee enterprises today announced the joint formation of the “China Bee Marketing Association special committee”, with a view to “strengthening industry, market discipline, standardize market practices and common marketing plan for breaking up.”
The special committee led by persons, which means one to be good at marketing ideas and marketing of innovative means of Wang’s Bee Garden. In statements issued after the first chapter, the general manager Wang Ling went on to say, “special committee was established for the benefit of domestic consumers, beekeeping and bee products processing industry strategy for a win-win.”
“Bee consumption” hidden life
Although the promotion of bee products in China have so far not on fire, but the secretary general of bee products in China, Zhao Xiaochuan view of the low sales figures will only be temporary, he is convinced that this is a huge potential for industry, consumption of bee products market in China hundreds of millions of people to be aroused with the silence of hidden life.
To participate in a working conference in Nanchang Propolis participants believe that our bee walk in the export supply is relatively large proportion of domestic consumption is not, but “More than ever, there is still significant growth.” He said: before 2000, domestic consumption of honey has been hovering in the tens of thousands of tons of levels, royal jelly products, while even less, less than the U.S. and Japan and other developed countries 1 / 10.
In fact, this gap reflects the needs of bee products have not been fully aware of and explore. Over the last few years, the community, industry colleagues of the positive efforts, the domestic consumer understanding of the role of the bee in improving health care, attention, also on the rise, the domestic market is gradually expanded state. Nowadays people’s quality of life, the desire to enhance the longevity of natural food, green food, nutrition and health care products consumption bullish demand also contributed to the bee consumption growth. “Now the bee, especially the sale of honey, a good momentum, domestic sales total sales accounted for 2 / 3, is no longer a single dependence on exports, while the remaining sales of bee products are also in a steady growth into.”
Collaborative Shared birth “platform benefits”
While the domestic bee is optimistic about market prospects are very public, but in many representatives of the participating opinion, if you want to make bee products in the market to further accelerate the pace of sales on the strength, you need to regulate and self-discipline of the platform and in the market side to take some harmonization initiatives. Obviously, relying on the strength of individual firms is too thin to complete.
“In the full study and discussion, we reached a consensus on a number of companies decided to join forces to form special committee of marketing. Collective collaboration, resource sharing, a common self-discipline, and the pace consistent with the market pace, which will form a collective strength kinds of platform to effect, in order to further promote the domestic bee open the door, “Wang Ling, said.
It is reported, including Shanghai Guan Sheng Yuan, Beijing flowers, Tianjin Bocom and other bee products, including the remaining 14 manufacturers are based on such considerations to join the special committee.
After a special committee of several members of the fully deliberated, and China’s Association under the guidance of bee products, special committees of the next annual work plan has been prepared to complete. As for the next concrete action, the author learned of Wang’s business from the lead, followed by special committees for the national bee will be carried out a detailed investigation of the market work, “the status quo to a full understanding of the market based on the development of targeted marketing measures, so that more consumers a comprehensive understanding of bee nutritional value, so that the real bee in the country prosperous again. ”
The Association from the bee industry experts believe that, in the heat steadily to the current market environment, the emergence of special committees will have to eliminate it alone, fragmented competition, the disorder of great benefit. “After all, there are special committee set up the stage, standard sweet ‘Honey’ better singing. If a better carry out their functions, a new era of bee products marketing, will open the door to us.”
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