2008 China's toy export market growth will slow – toy exports, Chinese toys, market analysis – the toy industry
Editor's note: 2007 is the "Made in China" toy business difficult year. Entered 2008, the toy industry is moving toward a Hong Kong Legislative Council, HKTDC Toys Advisory Committee Chairman, Winsome Industries Limited Mr. Jeffrey Lam, a large amount of information collected on toys made in-depth analysis of the export market, and arguments put forward adequate forecasts.
Showed a high level of growth in world trade
The world economy is facing rising oil prices, commodity prices continue rising, Service Industry prices, increasing inflationary pressures. International Monetary Fund Organization recently predicted: in 2007 the world economic growth by 5.2%, down 4.8% in 2008, down 0.4 percentage points. This is in large part by the U.S. economic growth forecast downward effect. The organization expected the U.S. economy last year in October, 2007, 2008, were up 1.9%. Although more than expected in May, respectively 0.4 and 0.9 percentage points lower, but still in the growth range. Subprime loans account for about 20% of the United States, the estimated 1800 to 2000 billion U.S. dollars, in a certain period will cause some degree of U.S. financial turmoil, but by the financial strength of the current U.S. government is still able to control the possible impact on the global economy limited. The European Union, Japan and other economic fundamentals better and help to resist the impact of the financial markets. This year will maintain a high level of world trade growth. Major forecasters agreed that the average growth of world trade this year than last year, the latest OECD forecast growth of 8.10%. The United States led the world economy before 2007 economic growth in the third quarter, 3.9%, indicating the U.S. economy and credit crisis is not dimensionless Real estate Market bearish, oil prices have lost the basic driving force forward.
The above situation, I believe that the toy industry this year, the overall external economic environment is cautiously optimistic.
Toy exports plus Present, toy exports, favorable factors include the following three aspects:
1. Foreign markets are still a large demand for Chinese toys toy industry can develop, mainly to see the international focus on market demand. Recall of events before the first half of 2007, China's toy exports to the United States increased sharply. According to United States Business Department announced that U.S. toy / sports type equipment imports, the first half of 2006 was 8.909 billion U.S. dollars, of which imports from China accounted for 67 million, or 75.2% share of total imports; the first half of 2007, imports of 12.198 billion U.S. dollars, up 36.9 %, of which 9.907 billion U.S. dollars of imports from China, up 47%, accounting for 81.22 percent share. Show the United States increased demand for toys, Chinese toys account for the proportion of U.S. toy imports increasing.
2. Christmas sales on the market responded well despite concerns over toy recalls will affect the sales of Christmas, but last year in October, foreign orders, in the U.S. market, "Made in China" toys are still the leading role. Nixon Center Project Director TANG Zhu told Xinhua: "Many U.S. Consumption Are only interested in products Security Quality, not particularly care who is at fault, China, U.S. toy sales consistently high quality that consumers prefer cheap products. I think that the vast majority of consumers will not reject China's toy. "
In December last year, "Deutsche Welle" and a Christmas market report, said in the title, "Made in China" in Germany "very popular." "Reference News" in Paris's survey: "From the French people on the 'Made in China' in terms of response, positive impression than negative image. There are people that, if you want to avoid the 'Made in China' toys, I am afraid that they had to unemployment a. "" Reference News "correspondent in Moscow reports:" Moscow greeted the end of the year the annual shopping climax, this reporter visited recently, including Russia's largest Toys & Gifts Chain stores 'Children's World' and other stores and found that 'Made in China' has become a major force in the Russian Christmas market, fully recognized by consumers. "
3. Major renovation to improve the overall standard of the industry caused massive toy recall major renovation industry. Last year in September, the State Quality Supervision Bureau of China's enterprises to obtain export licenses to conduct an intensive inventory of toy export enterprises in Guangdong, 2036 among the 1726 inventory, accounting for 84.8% of export enterprises, cancellation of permits 423, suspend the license 341, deadline for correction 692. After renovation, survival of the fittest, business risks, improve response, will help reduce quality incidents.
Recall the incident in August last year, the height of the state commission issued the "quality of export toys License (Registration) Rules for the Implementation of work" (implementation), then, AQSIQ issued a " Toys on the strengthening of export control and quality inspection work of the emergency license notice, "solemnly reaffirm, operating toy exports its products to be sampled in accordance with national safety standards for toys for a comprehensive, systematic inspection, examination before being eligible production, the production company to set up quality system, quality inspection department field assessment on the use of raw materials, setting up the filing system. AQSIQ promulgated and implemented " Children's Toys Recall Management Provides that "on the factory and found defective toys to recall management. In addition, the local related departments are also positive action measures introduced. Guangdong Province Toy Association, issued to all members "for the United States on OEM Toy recall incident reporting and precautions. " The new government regulations and industry communications, a system to ensure quality and safety of export toys.
For more domestic toy market conditions, please refer to " Foreign toys "2008 1 issue.
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